With more than 100.000 customers and processing 100.000’s of loans a year since mid-2012, 4finance Denmark is a company in extensive growth.
4finance is a global leader in digital consumer finance, and has globally more than 7 million customers and 3.500 employees in 17 markets, and we are rated by Moody’s and Standard & Poor’s. Read more about the Group at www.4finance.com.
In 2015 we have expanded our product portfolio in Denmark. We are now the proud owners of two loan products VIVUS.DK™ and Zaplo.dk™ and we have ambitious growth plans for the business. As a result we drive significant growth in our marketing investments why we now face a need for further expanding our marketing team with a digital marketing manager. We are looking for a person who can take our digital marketing to the next level and drive strong revenue growth in our digital channels for our two brands.
This role specifically require an experienced digital marketing specialist who is ambitious and ready to take the lead on our digital marketing areas for 4finance. You will be fully in charge of our digital marketing plan for Denmark and take lead on our digital marketing strategy across the channels (affiliate, SEO, PPC, display, paid social, website marketing). You will specifically be taking care of our digital campaigns from development to optimization and execution and drive strong lead and sales generation across the channels based on a data driven targeting approach and marketing automation. Last but not least you will also be in charge of our channel management and drive strong customer experience across our customer touch points.
The Digital marketing manager will report to the Marketing Director and will work with the marketing department to engage our customers in our strong loan offer and take loans with us.
The role is positioned around, but is not limited to, the following work areas:
- Responsibility for achieving and exceeding budgeted financial goals in digital marketing category
- Develop overall digital strategy for the two brands
- Drive digital marketing plan across acquisition, cross sell and retention
- Drive onboarding of data and segmentation programs across the digital channels
- Drive proposition and offer development across segments
- Drive Marketing automation in key contact areas
- Develop and execute the digital marketing campaigns
- Drive sales flow optimization
- Drive rigid follow up on campaigns
- Carry out management reporting on plans and performance to HQ and local management
You will create lean processes, monitor project success or failure, share case studies with other markets, and ensure that the public perception of the product is aligned with our perception. You’re not alone: All of this will be carried out in cooperation with your local colleagues, our HQ in Riga, our Digital hub in Warszawa, and our IT center in Prague. Hence, you should also expect some travelling will be required.
Can it be me?
We expect you to be native in Danish, very proficient in English, and have 3-5 year experience in digital marketing from a similar role in another business with strong performance results. You are data-driven by nature and a digital enthusiast who truly understands how to build customer relationships and drive sales in the digital channels.
You have a strong drive and you enjoy taking responsibility and initiative, and are motivated by working together with people from different cultures and functional areas. Furthermore, you have an entrepreneurial approach to projects with the ability to plan resources and workflow and meet deadlines. And, most importantly, you care about our customers’ experience using our products!
In what place am I going to work?
We have a nice office in Industriens Hus in central Copenhagen. We will offer you a nice and ambitious work environment with lots of development opportunities, and pay you a competitive salary. We are an organization consisting of roughly 40 employees who enjoy working together on improving our products to ensure that the customers have a nice experience using them.
OK, I am interested, what now?
Submit your CV + a short and accurate motivational letter to Vicki Demant Andersen, Marketing Director at 4finance Denmark: Vicki.Andersen@4finance.com / add “Customer marketing manager App.” in the subject line.
Deadline: June 4th 2017, but please submit ASAP as we invite for interviews immediately if we detect a good fit to the role!
Expected date of employment: August 1st
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