With more than 100.000 customers and processing 100.000’s of loans a year since mid-2012, 4finance Denmark is a company in extensive growth.
4finance is a global leader in digital consumer finance, and has globally more than 7 million customers and 3.500 employees in 17 markets, and we are rated by Moody’s and Standard & Poor’s. Read more about the Group at www.4finance.com
In 2015 we have expanded our product portfolio in Denmark. We are now the proud owners of two loan products VIVUS.DK™ and Zaplo.dk™ and we have ambitious growth plans for the business. As a result we drive significant growth in our marketing investments why we now face a need for further expanding our marketing team with a Social media manager. We are looking for a person who can take our social presence and campaigns to the next level and fully utilize social media in the marketing mix to drive the growth for our brands that we are after.
This role specifically require an experienced social media marketing specialist who is ambitious and ready to take the lead on the social media platforms for 4finance. You will be fully in charge of the social media platform for Denmark and take lead on our social media plan including leading the social media strategy and content strategy across the platforms. You will specifically be in charge of driving and executing a strong and engaging content calendar that triggers and motivates our customers to take loans with us. The ambition is to drive social media to both a strong trigger and converter channel in our mix. Last but not least you will be in charge of charge of developing and executing all our social media campaigns.
The Social media manager will report to the Marketing Director and will work with the marketing department to engage our customers in our strong loan offer and take loans with us.
The role is positioned around, but is not limited to, the following work areas:
- Responsibility for achieving and exceeding budgeted financial goals in social marketing category
- Develop overall social media strategy (Facebook & blog)
- Develop overall 4F content strategy
- Develop, produce and execute the social media content calendar
- Develop, produce and execute the social media campaigns
- Drive our general 4F VOD strategy and VOD execution
- Drive articles for PR
- Support SEO strategy and effectiveness through social media
- Drive rigid follow up on campaigns
- Carry out management reporting on plans and performance to HQ and local management
You will create lean processes, monitor project success or failure, share case studies with other markets, and ensure that the public perception of the product is aligned with our perception. You’re not alone: All of this will be carried out in cooperation with your local colleagues, our HQ in Riga, our Digital hub in Warszawa, and our IT centers in Prague, Warsaw, Riga, and Tallinn. Hence, you should also expect some travelling will be required.
Can it be me?
We expect you to be native in Danish, very proficient in English, and have 3-5 year experience with social media marketing from a similar role in another business with strong performance results. You have a creative soul and is hugely driven by engaging and triggering the customers in the social channels through creative communication.
You have a strong drive and you enjoy taking responsibility and initiative, and are motivated by working together with people from different cultures and functional areas. Furthermore, you have an entrepreneurial approach to projects with the ability to plan resources and workflow and meet deadlines. And, most importantly, you care about our customers’ experience using our products!
In what place am I going to work?
We have a nice office in Industriens Hus in central Copenhagen. We will offer you a nice and ambitious work environment with lots of development opportunities, and pay you a competitive salary. We are an organization consisting of roughly 40 employees who enjoy working together on improving our products to ensure that the customers have a nice experience using them.
OK, I am interested, what now?
Submit your CV + a short and accurate motivational letter to Vicki Demant Andersen, Marketing Director at 4finance Denmark: Vicki.Andersen@4Finance.com / add “Social media manager App.” in the subject line.
Deadline: June 4th 2017, but please submit ASAP as we invite for interviews immediately if we detect a good fit to the role!
Expected date of employment: July 1st.
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