Brand consistency, Brand Governance, Centralised Marketing, cost efficient, International Creativity
Novozymes is a world-leading biotech company with a track record for delivering growth based on innovation. Novozymes is the expert on enzymes for improving yields in the production of biofuel. The company wanted to tell this rewarding story to its existing partners and to potential partners who are prepared to be first-movers in the energy industry of the future.
By creating a new visual universe and an image bank under the campaign umbrella "A new industrial revolution" for 1st and 2nd generation biofuel enzymes, AdPeople broke the mould for alternative energy communication by celebrating the clean, sustainable industrial technology and focusing on the ambitious and ethical business people behind the growth of this potentially earth-saving product. The campaign was very well received by stakeholders both internally and externally.