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Målegruppeindsigt, Mediastrategi, Branding, Kampagnesite, Promotions
In the highly competitive Nordic market for quality paint, Danish-based Flügger was launching their new wood protection line called Wood Tex. The company did not have a strong brand position across the region when it came to outdoor wood protection. They needed to cut through the clutter and communicate the Flügger advantage in an already saturated market consisting of a very demanding, knowledgeable and functionally driven audience.
AdPeople was able to communicate and elevate Flügger's Extreme Weather Technology system to an audience of self-described perfectionists, and set a "new standard" in consideration for wood-protecting preservatives among targets. Getting on the targets' radars early in the decision process rather than putting focus on the end result was essential to the campaign's success.