AdPeople A/S

Kunde

Copenhagen Airport

Branche

Transport

Nøgleord

Internal kommunikation, brand platform, broadsheet print

Beskrivelse

With increased competition from other major international airports, CPH Airport realized that to maintain its high profile status among passengers and airlines, a new, consistent brand platform was required; a platform that was as emotional as it was rational in its motivational power.

To achieve CPH’s future goals we needed more people to fly via CPH more often. By creating a passionate manifesto empowering every member of CPH, from security guards to flight controllers, we created an environment in which the common goal was to make flying CPH more attractive both to passengers and partner

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