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A 360 degree airport campaign was developed to target IT decision makers in small and medium businesses in the Nordic region. We targeted potential customers who frequently commute within Denmark, Norway and Sweden. Our aim was to promote the benefits of the new laptop family. Campaign elements included outdoor billboards, ads, a competition and a road show with a larger-than-life Latitude laptop with video display. The campaign setup and placement was developed in collaboration with MediaCom and their MBA team as well as the targeting and trading team.
A fully integrated and innovative campaign was created with two key objectives: Create awareness and regain market share. The mobility story focused on airports with high customer affinity. The campaign reached 1.2 million people over 6 weeks and the market share increased from 16% to 21% – the highest level in more than 3 years.