AdPeople A/S




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print, outdoor, digital, global, BtC


Rockwool’s insulation products are among the best energy-saving construction materials available. Rockwool wanted to draw attention to this fact and create awareness up to and during the COP 15 climate meeting. AdPeople repositioned Rockwool as an energy efficiency brand among its defined target groups to create substantial awareness of the company’s key energy efficiency messages leading up to and during COP15. The “Stop local warming” campaign focused on drawing attention to one of the most major causes of CO2 emissions, namely poorly insulated buildings, and succeeded in motivating private

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