AdPeople A/S


Saxo Bank




Dagblade og ugeaviser, Magasiner, Mediastrategi, Outdoor, Sociale medier, Web-design, Branding, Målegruppeindsigt


Saxo Bank set out to initiate a new communication platform that shared the benefits clients gain when choosing a multi-asset online trading provider like Saxo Bank. Knowing the platform helped traders take a position on events happening around the world, Saxo Bank needed to take a more personal approach to resonate with online traders. The bank sought to creatively express the empowerment traders experience, being able to trade anytime and anywhere with Saxo Bank.


AdPeople created a full marketing campaign focusing on the bank's mission: helping traders leverage opportunities in the world's financial markets – whenever they want, wherever they are – from a computer, phone or tablet. The campaign features a TVC and a series of images used in online, print and outdoor media. The objective was two-fold: to both strengthen the brand and drive business results.

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