AdPeople A/S

Kunde

Saxo Bank

Branche

Finans

Nøgleord

Dagblade og ugeaviser, Magasiner, Mediastrategi, Outdoor, Sociale medier, Web-design, Branding, Målegruppeindsigt

Beskrivelse

Saxo Bank set out to initiate a new communication platform that shared the benefits clients gain when choosing a multi-asset online trading provider like Saxo Bank. Knowing the platform helped traders take a position on events happening around the world, Saxo Bank needed to take a more personal approach to resonate with online traders. The bank sought to creatively express the empowerment traders experience, being able to trade anytime and anywhere with Saxo Bank.

Resultater

AdPeople created a full marketing campaign focusing on the bank's mission: helping traders leverage opportunities in the world's financial markets – whenever they want, wherever they are – from a computer, phone or tablet. The campaign features a TVC and a series of images used in online, print and outdoor media. The objective was two-fold: to both strengthen the brand and drive business results.

Se mere