Der er stadig optimisme i branchen. Der er flere bureauer, der vil ansætte medarbejdere og lønningerne vil stige. Men der er også bekymring, fordi kunderne stadig holder på ordrerne og der kan måske komme til at mangle kompetencer. Det viser Bureaubiz’ netop udkomne bureaulederundersøgelse.
Af Roland Bagén, nordisk kommunikationschef ved Tata Consultancy Services (TCS)
Verden har ændret sig. Det samme har marketing- og kommunikationslandskabet, som er mere konkurrencepræget end nogensinde før, og det sætter nye krav til samarbejde på tværs af organisationen. Marketingchef og it-chef har længe kunne operere og eksekvere uafhængigt af hinanden – dén tid er så småt ved at være forbi.
Bundlinjen fulgte dog ikke med, og det er lidt skuffende, siger Albert Funder, bestyrelsesformand for Spring Family, der indeholder Zupa, Zite og Spring Production. De internationale investeringer fortsætter især på det britiske marked.
Læs også: Udnævnelse til CMO hos Tibnor. Marketingansvarlig til Privathospitalet Danmark. Fra Kunde & Co. til Kontrapunkt. Presserådgiver til Have Kommunikation. Marketingprojektassistent til ABC Pavilloner. Bureauchef til Weltklasse. CMO forfremmes hos Ikea. SoMe-chef til Helion B2B. Bureauprofil bliver udviklingsdirektør i DR. Forfremmelse hos Superego. Marketingteamleder til Hørkram. Marketingspecialist til Danske Commodities.
Læs også: Predictify Consulting udvider ejerkredsen. Digital marketingchef til Tivoli. Marketingprofil bliver VP hos CGI. Everlands kreative direktør fylder 50.
Tilmeld dig Bureaubiz’ brief om bureauer, reklame og marketing, og få samtidig nyt om navne, job, kurser og konferencer.
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