Finn Graversen
fg@kabelmail.dk
Lige som i Danmark er de amerikanske aviser hårdt ramt af krisen.
1. kvartal gav et fald på hele 12 pct. på det amerikanske reklamemarked. Det er lig med en omsætning på 27,9 mia. USD – eller ca. 150 mia. kr. ved den nuværende kurs.
Lige som i Danmark er krisen gået hårdt ud over aviserne. Faldet blev omkring 30 pct. – det samme som BtB-magasiner.
Tv udgør ca. to tredjedel af markedet og her gik det noget bedre med fald på kun 3-5 pct.
Men reelt blev alle kategorier ramt – selv online, der blev noteret til et fald på 3,4 pct.
Kilde: Brandrepublic og Nielsen
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