Af Peter Engholm, journalist

Åbningsdagen på Cannes Lions udløste den fornemste hæder til dansk kreativitet: 1 Grand Prix samt 1 guld, 2 sølv og 24 shortlister. Se listen her.

Kühl & Han må et smut forbi en ordbog, for hvordan gradbøjer man “mega-glade og stolte”?

Sådan reagerede design- og animationsstudiets stiftere, Morten Kühl og Mathias Hansen, da de vandt guld ved The One Show. Men blot 10 dage senere har de også vundet Grand Prix i Design i Cannes Lions for H&M Looop. Og sølv i Outdoor Lions, for nu at tage det hele med. 

AKQA Stockholm er hovedbureauet, bevares, men det tre år gamle, danske bureau er krediteret og alting, så de har lov til at suge mest mulig hæder ud af Grand Prix’en – og når den kommer fra Cannes Lions, så er det klassisk set den største hæder i branchen.

Også Hello Monday skal opgradere glæden. I fredags blev de Årets Bureau – Digtital Design ved CCA, og mandag stod den så på både en guldløve og en sølvløve i Cannes – i Design Lions.  

Cannes Lions 2021 – danske resultater, opdateret 22. juni

Grand Prix 

  • Design
    H&M Looop for H&M (Retail Environment & Experience Design)
    Kühl & Han

Guld

  • Design
    Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
    Hello Monday

Sølv

  • Design
    Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
    Hello Monday
  • Design
    H&M Looop for H&M (Event Storytelling)
    Kühl & Han
  • Outdoor
    H&M Looop for H&M (Displays)
    Kühl & Han

Bronze

  • Social & Influencer
    Whopper Reply for Burger King (Retail)
    UncleGrey
  • Creative Strategy
    Truthmark for Canon
    Uncle Grey

Shortlister

Creative Strategy

  • Truthmark for Canon (Consumer Durables)
    Uncle Grey
  • Truthmark for Canon (Corporate Purpose & Social Responsibility)
    Uncle Grey
  • Truthmark for Canon (Brave Brands)
    Uncle Grey
  • Looks Like You Need To Let It Out for Business Iceland (Travel / Leisure)
    Essencius

Direct

  • Whopper Reply for Burger King (Retail)
    UncleGrey
  • Lotto Christmas Collection, Danske Spil (Use of ambient media: Small Scale)
    Robert/Boisen & Like-Minded, Banyo og Playground Marketing
  • Lotto Christmas Collection, Danske Spil (Launc / Re-launch)
    Robert/Boisen & Like-Minded, Banyo og Playground Marketing
  • Adopt a Keg for Carlsberg (Real-time response)
    AKQA

PR

  • The Empty Chairs for Børns Vilkår  (Use of events and stunts)
    UncleGrey
  • Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
    dentsu X og Hjaltelin Stahl
  • Remote Controlled Turism for Visit Faroe Islands (Use of technology)
    Mensch, Sansir og Verizon
  • Black Friday (Re)sale, Ikea (Corporate Image, Communication & Reputation Management)
    Hjaltelin Stahl
  • Truthmark for Canon (Social Behaviour)
    Uncle Grey
  • Black Friday (Re)sale, Ikea (Social Behaviour)
    dentsu X og Hjaltelin Stahl

Social & Influencer

  • Whopper Reply for Burger King (Retail)
    UncleGrey
  • Whopper Reply for Burger King (Breakthrough on a budget)
    UncleGrey

Design

  • Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
    Hello Monday
  • Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
    Hello Monday
  • H&M Looop for H&M (Retail Environment & Experience Design)
    Kühl & Han
  • H&M Looop for H&M (Event Storytelling)
    Kühl & Han

Media

  • Truthmark for Canon (Use of digital platforms)
    UncleGrey

Outdoor

  • Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
    Robert/Boisen & Like-minded
  • H&M Looop for H&M (Displays)
    Kühl & Han

Print & Publishing

  • Missed Shots for Canon (Cultural Insight)
    UncleGrey

Digital Craft

  • Fingerspelling with machine learning for American Society for Deaf Children (Innovative use of technology)
    Hello Monday
  • Fingerspelling with machine learning for American Society for Deaf Children (Technological achievement in digital craft)
    Hello Monday
  • Tear down this wall for The DDR Museum (AR / VR Immersive storytelling)
    Virtue og No Sleep
  • Earthspeakr for Olafur Eliasson (AR / VR Utility)
    AKQA

Film Craft

  • The Journey for Zillow (Production Design / Art Direction)
    Ballad m.fl.
  • IWC – Born of a dream – A boy from San Mateo for IWC Schaffhausen (Direction)
    Copenhagen VFX m.fl.

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