Kristina Dam og Gry Winther Nørholm taler med Simon Nellemann om brandstrategi, purpose, tone of voice, målgrupper, positionering, kommunikation, visuel identitet og tagline.
I dette afsnit gennemgår AM design- og brandingprocessens fire faser, Learn, Play, Make og Move som var fundamentet for det store re-branding projekt af Broste Copenhagen. Med som gæst er Kristina Dam, der er design & brand director, Gry Winther Nørholm, brand & marketing manager samt Simon Nellemann, designchef hos AM Copenhagen.
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