Skal vi få det overstået med det samme? The Epic Split fra Volvo Trucks blev i 2014 verdens mest prisbelønnede reklamefilm, og bureauet bag Volvo-reklamerne, Forsman & Bodenfors, blev verdens mest vindende.
Den anerkendte The Gunn Report samler vinderne fra næsten et halvt hundrede globale, regionale og nationale priser – en øvelse, Donald Gunn og co. må siges at have en vis erfaring i, al den stund at de har gjort det siden 1999.
Sverige har ligget i Top25 i alle årene, mens Norge har været i Top25 i mere end seks år. Danmark derimod har blot en enkelt Top25-placering, og den ligger snart mange år tilbage. I 2013 var dansk reklamekreativitet oppe på en 28. plads – den højeste i flere år – men i 2014 faldt nationen ned på en delt 32. plads.
&Co samlede for andet år træk mange point sammen, og blev suppleret af Robert/Boisen og McCann. Faktisk var pointhøsten i 2014 lidt højere end i 2013, men andre lande har oppet sig endnu mere.
Forneden kan ses 12 Top3-lister, der favner både arbejder, bureautyper, kæder, annoncører og instruktører.
Most Awarded Film Commercial in the World in 2014
- Volvo Trucks, ‘The Epic Split’, Forsman & Bodenfors (Gothenburg)
- Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
- New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)
Most Awarded Digital Ads in the World in 2014
- Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
- Volvo Trucks, ‘The Epic Split’, Forsman & Bodenfors (Gothenburg)
- Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014
- Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)
= Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)
3. British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)
Most Awarded All Gunns Blazing in the World in 2014
- Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
- ABTO/Brazilian Organisation of Organ Transplant, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)
- Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
Most Awarded Campaign Across All Gunn Report Media in 2014
- Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
- Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
- Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
Most Awarded Agencies in the World in 2014
- Forsman & Bodenfors (Gothenburg)
- Dentsu (Tokyo)
- adam&eveDDB (London)
Most Awarded Agencies in Digital in the World in 2014
- Forsman & Bodenfors (Gothenburg)
- Dentsu (Tokyo)
- Clemenger BBDO (Sydney & Melbourne)
Most Awarded Networks in the World in 2014
- BBDO
- DDB
- Leo Burnett
Most Awarded Countries in the World 2014
- USA
- UK
- Brazil
Sverige er nr. 8, Norge er på en delt 23. plads, Danmark en delt 32. plads.
Most Awarded Advertisers in the World in 2014
- Volvo
- Volkswagen
- Honda
Most Awarded Production Companies in the World in 2014
- MJZ (Los Angeles, London, New York)
- Folke Film (Stockholm)
- Outsider (London)
Most Awarded Directors in the World in 2014
- Andreas Nilsson (Sweden)
- James Rouse (UK)
- Steve Ayson (Australia, USA, Italy)
