11. april 2024

Hvordan ser medielandskabet ud i 2024?

Den digitale verden bevæger sig ofte hurtigere, end det er til at følge med i. Så i Marketing Perspektivet får du lige præcis det: Perspektivet. På nyheder, tendenser, viden og spekulationer fra marketinguniverset.

Hvert år byder på nye udfordringer i digital markedsføring. 2024 er ikke anderledes. Tobias og Daniel kigger nærmere på DRs medierapport og giver dig lidt inspiration til, hvordan du kommer helskindet igennem dette års digitale jungle.

Værter: Tobias Thaastrup-Leth (Head of Marketing, Generaxion) og Daniel Probst Bordignon (Digital Trend Specialist, Generaxion)
Redaktion: Line Andersen Worch, Ronni Madsen, Tobias Thaastrup-Leth og Daniel Probst Bordignon
Musik: Nicolas Vetterli
Teknik: Daniel Probst Bordignon

Events

Se flere

Webinar

Den perfekte fritlægning med Photoshop

23

okt
Kursus

AI Midjourney

25

okt
Online-kursus

Store dokumenter i InDesign

29

okt
Middelfart

Emballagedagen 2024

06

nov
Webinar

Annoncering i en kompleks Temu-tid

08

nov

Cookie	Varighed	Beskrivelse
__cfruid	session	Cloudflare sets this cookie to identify trusted web traffic.
_abck	1 year	This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
ak_bmsc	2 hours	This cookie is used by Akamai to optimize site security by distinguishing between humans and bots
ARRAffinity	session	ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user.
ARRAffinitySameSite	session	This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.
AWSALBCORS	7 days	This cookie is managed by Amazon Web Services and is used for load balancing.
bm_sz	4 hours	This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
csrftoken	past	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin to store whether or not the user has consented to the use of cookies. It does not store any personal data.

Cookie	Varighed	Beskrivelse
_os_session	14 days	No description available.
b2b_cig_opt	session	No description available.
DEVICE_INFO	5 months 27 days	No description
edu_cig_opt	session	No description available.
et-ppvid	1 day	No description
filter[embed][filter_time]	1 month	No description
jkidd-p	session	This cookie is set by the provider New York Times. This cookie is used for remembering which article the visitor has read on the website.
jkidd-s	session	This cookie is set by the provider New York Times. This is a session cookie used for remembering which article the visitor has read on the website.
li_alerts	1 year	No description
loglevel	never	No description available.
MONITOR_WEB_ID	3 months	No description available.
msToken	10 days	No description
nyt-a	1 year	This cookie is set by the provider New York Times. This cookie is used for saving the user preferences. It is used in context with video and audio content.
nyt-gdpr	6 hours	No description available.
nyt-jkidd	session	No description available.
nyt-purr	1 year	No description available.
sessionActive	30 minutes	No description available.
sessionIndex	1 year	No description available.
shield-notbot-nonce	past	No description
ss-id	session	No description available.
ss-pid	20 years	No description available.
STYXKEY-continent	1 day	No description
STYXKEY-time-zone	past	No description
ttwid	1 year	No description available.
volume	never	No description available.
wp_ak_osn	1 month	No description
wp_ak_signinv2	1 month	No description
wp_ak_v_m	session	No description available.
wp_ak_v_p	1 month	No description
wp_ak_wab	1 year	No description
wp_devicetype	1 month	No description available.
wp_geo	1 hour	No description
xtc	1 year 1 month	No description

Cookie	Varighed	Beskrivelse
loc	1 year 1 month	AddThis sets this geolocation cookie to help understand the location of users who share the information.
muc_ads	2 years	Twitter set this cookie to collect visitor navigation data to optimise ad relevance.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Cookie	Varighed	Beskrivelse
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_BT9J7FHTNE	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_4239131_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
at-rand	never	AddThis sets this cookie to track page visits, sources of traffic and share counts.
browser_id	5 years	This cookie is used for identifying the visitor browser on re-visit to the website.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
UID	2 years	Scorecard Research sets this cookie for browser behaviour research.
undefined	never	Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor.
uvc	1 year 1 month	Set by addthis.com to determine the usage of addthis.com service.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Varighed	Beskrivelse
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
li_gc	5 months 27 days	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
PBSECURESUSID	session	This cookie is set by the provider Podbean. This is a session cookie used to verify that the users are on secure sessions. It helps iin implementing audio files on the website.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Hvordan ser medielandskabet ud i 2024?

Events

Den perfekte fritlægning med Photoshop

AI Midjourney

Store dokumenter i InDesign

Emballagedagen 2024

Annoncering i en kompleks Temu-tid

Få de seneste nyheder direkte i din indbakke