Finn Graversen
fg@kabelmail.dk
Budgettet anslås til over 1,6 mia. kr. og sendes nu i udbud.
Det er ikke mere end siden 2005, at WPP-bureauerne Mediaedge:cia og Mediacom vandt det globale budget for Ikea fra OMD.
Nu skal der så igen være konkurrence om budgettet, fortæller Brandrepublic.
I første omgang har Ikea kontaktet bureauer for yderligere informationer.
Mediadge:cia har håndteret budgettet i en række store markeder så som Nordamerika, mens Mediacom har håndteret en række europæiske markeder – herunder Danmark.
Tilmeld dig Bureaubiz’ brief om bureauer, reklame og marketing, og få samtidig information om nye job, navne, kurser, konferencer, cases med mere.
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