Finn Graversen
fg@kabelmail.dk
Konkurrencen om Renault-Nissans globale budget ind i sidste fase.
Det er en ordentlig luns, som Carat og OMD nu skal i gang med at dyste om.
Renault-Nissans globale budget for media-planlægning og køb har en værdi på lidt over 6 mia. kr. og har været i konkurrence mellem disse to samt MPG, Mediaedge:cia og Vivaki fra Publicis.
Nu er det så besluttet, at OMD og Carat skal mødes i en afgørende runde. Carat håndterer Renault i Europa, mens OMD håndterer Nissan i samme region.
Konkurrencen kommer til at bygge på princippet om “winner takes all”.
Tilmeld dig Bureaubiz’ brief om bureauer, reklame og marketing, og få samtidig information om nye job, navne, kurser, konferencer, cases med mere.
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