7 millioner dollars. Det var angiveligt prisen for 30 sekunders opmærksomhed på skærmen under nattens Super Bowl.
Det er den hidtil højeste pris, men reklameblokken blev som sædvanlig fyldt ud alligevel. For mens hovedbegivenheden er selve kampen, der i år betød en sejr til Los Angeles Rams over Cincinnati Bengals, så tiltrækker reklamerne også stor opmærksomhed.
Flere brands har i år valgt at hive store stjerner ind i reklamerne. Arnold Scwarzenegger, Paul Rudd, Dolly Parton, Miley Cyrus, Paul Rudd og Willie Nelson er bare et par af navnene, der dukkede op i reklameblokken.
Andre valgte helt at droppe det store, dyre cast, og i stedet kombinere noget så simpelt som en pauseskærm med en QR-kode. Sidstnævnte viste sig så effektivt, at brandets app crashede.
Se alle nattens reklamer her.
T-Mobile – 5G
T-Mobile – Miley Cyrus Sings a Song for 5G Phones
T-Mobile – Zach Braff and Donald Faison Sing a Duet for Home Internet
Toyota
Toyota Tundra – The Joneses
Amazon Prime Video – The Rings of Power teaser
Greenlight – I’ll Take It
Sam’s Club – VIP with Kevin Hart
QuickBooks – Duality Duets
Hellmann’s – Mayo Tackles Food Waste
Taco Bell – The Grande Escape
Nissan – Thrill Driver
Booking.com – Idris Elba Says Things
Irish Spring – Welcome to Irish Spring
Vroom – Flake the Musical
Cutwater Spirits – Here’s to the Lazy Ones
Amazon – Mind Reader
Pringles – Stuck In
Lay’s – Golden Memories
Planet Fitness – What’s Gotten into Lindsay
Google – If you love me
Verizon – Goodbye Cable
ClickUp – Declaration
Tonal – Strength Made Me
Wallbox – Can Seth embrace electricity again?
Turkish Airlines – Pangea
Gillette – GilletteLabs with Exfoliating Bar
FTX – Don’t miss out
Uber – Don’t Eats
Monday.com – Work Without Limits
Planters – Feed the Debate
Rocket Homes and Rocket Mortgage – Dream House
Caesars Sportsbook’s – Sit Down Dinner
WeatherTech – Special Ops
Chevrolet – New Generation
Michelob ULTRA – Welcome to Superior Bowl
Michelob – Part Two – Caddy
Meta – Old Friends, New Fun
Doritos – Push It
Carvana – Oversharing Mom
Expedia – Stuff
Polestar – No compromises
Avocados From Mexico – Tailgating
BMW – Zeus & Hera
eToro – Flying Your Way
Kia – Robot Dog
Sketchers – On the Road
Sketchers – Legalize
Netflix – Movive Preview and The Adam Project
Disney – Doctor Strange in the Multivers of Madness
Cue Health – Meet Cue
Coinbase – QR Code
E-Trade – Off The Grid
DraftKings – Fortune: Life’s a Gamble
General Motors – Dr. Evi-l
Bud Light NEXT – Zero in the Way of Possibility
Bud Light Seltzer – Land of Loud Flavors
Budweiser – A Clydesdale’s Journey
Rakuten – High Stakes
Squarespace: ‘Sally’s Seashells – Everything to shell everything’
