7 millioner dollars. Det var angiveligt prisen for 30 sekunders opmærksomhed på skærmen under nattens Super Bowl.
Det er den hidtil højeste pris, men reklameblokken blev som sædvanlig fyldt ud alligevel. For mens hovedbegivenheden er selve kampen, der i år betød en sejr til Los Angeles Rams over Cincinnati Bengals, så tiltrækker reklamerne også stor opmærksomhed.
Flere brands har i år valgt at hive store stjerner ind i reklamerne. Arnold Scwarzenegger, Paul Rudd, Dolly Parton, Miley Cyrus, Paul Rudd og Willie Nelson er bare et par af navnene, der dukkede op i reklameblokken.
Andre valgte helt at droppe det store, dyre cast, og i stedet kombinere noget så simpelt som en pauseskærm med en QR-kode. Sidstnævnte viste sig så effektivt, at brandets app crashede.
Se alle nattens reklamer her.
T-Mobile – 5G
T-Mobile – Miley Cyrus Sings a Song for 5G Phones
https://www.youtube.com/watch?v=nHR33K02_vo
T-Mobile – Zach Braff and Donald Faison Sing a Duet for Home Internet
https://www.youtube.com/watch?v=6Pr_TduMieM
Toyota
https://www.youtube.com/watch?v=u3pbC74bf8E
Toyota Tundra – The Joneses
https://www.youtube.com/watch?v=AtQIz5pkwwg
Amazon Prime Video – The Rings of Power teaser
Greenlight – I’ll Take It
https://www.youtube.com/watch?v=nm9bvl3PXtI
Sam’s Club – VIP with Kevin Hart
https://www.youtube.com/watch?v=-scnlFAuAQM
QuickBooks – Duality Duets
https://www.youtube.com/watch?v=tGl5pF3m2Vo
Hellmann’s – Mayo Tackles Food Waste
https://www.youtube.com/watch?v=X_1Ordi5GjY
Taco Bell – The Grande Escape
Nissan – Thrill Driver
https://www.youtube.com/watch?v=Bu56KAaIcac
Booking.com – Idris Elba Says Things
Irish Spring – Welcome to Irish Spring
https://www.youtube.com/watch?v=656ONxP4t68
Vroom – Flake the Musical
https://www.youtube.com/watch?v=9f0W1YyZVA4
Cutwater Spirits – Here’s to the Lazy Ones
https://www.youtube.com/watch?v=nOZWYY82ekU
Amazon – Mind Reader
Pringles – Stuck In
Lay’s – Golden Memories
https://www.youtube.com/watch?v=0KjatG0hqwE
Planet Fitness – What’s Gotten into Lindsay
https://www.youtube.com/watch?v=SnoVFlMMdK8
Google – If you love me
https://www.youtube.com/watch?v=XhUgcYw9cj4
Verizon – Goodbye Cable
https://www.youtube.com/watch?v=Z6HbCcSKJGQ
ClickUp – Declaration
Tonal – Strength Made Me
Wallbox – Can Seth embrace electricity again?
https://www.youtube.com/watch?v=ZzcdP90akWM
Turkish Airlines – Pangea
https://www.youtube.com/watch?v=QTKtQF_o63Y
Gillette – GilletteLabs with Exfoliating Bar
FTX – Don’t miss out
https://www.youtube.com/watch?v=noekVG8XLQI
Uber – Don’t Eats
https://www.youtube.com/watch?v=A_PD7nzJy9U
Monday.com – Work Without Limits
https://www.youtube.com/watch?v=T_qoDa3eXag
Planters – Feed the Debate
https://www.youtube.com/watch?v=y0z8tdP9R8M
Rocket Homes and Rocket Mortgage – Dream House
https://www.youtube.com/watch?v=ukLeyxOA8uk
Caesars Sportsbook’s – Sit Down Dinner
https://www.youtube.com/watch?v=jfG_d-0X2ZI
WeatherTech – Special Ops
Chevrolet – New Generation
https://www.youtube.com/watch?v=2bZYqFsU72Y
Michelob ULTRA – Welcome to Superior Bowl
Michelob – Part Two – Caddy
Meta – Old Friends, New Fun
Doritos – Push It
Carvana – Oversharing Mom
Expedia – Stuff
Polestar – No compromises
Avocados From Mexico – Tailgating
https://www.youtube.com/watch?v=SVI2AQj_eU0
BMW – Zeus & Hera
eToro – Flying Your Way
https://www.youtube.com/watch?v=7O4rP3qwlfo
Kia – Robot Dog
https://www.youtube.com/watch?v=jNfl4zJ6Z48
Sketchers – On the Road
Sketchers – Legalize
Netflix – Movive Preview and The Adam Project
Disney – Doctor Strange in the Multivers of Madness
Cue Health – Meet Cue
Coinbase – QR Code
E-Trade – Off The Grid
https://www.youtube.com/watch?v=4XTdIxmY5UI
DraftKings – Fortune: Life’s a Gamble
https://www.youtube.com/watch?v=yrQnUFOTkHs
General Motors – Dr. Evi-l
https://www.youtube.com/watch?v=uEuEBT0TWQE
Bud Light NEXT – Zero in the Way of Possibility
https://www.youtube.com/watch?v=c3fELinsiAI
Bud Light Seltzer – Land of Loud Flavors
Budweiser – A Clydesdale’s Journey
https://www.youtube.com/watch?v=nPBxJ2yar-A
Rakuten – High Stakes
https://www.youtube.com/watch?v=YresqeUWXl0
Squarespace: ‘Sally’s Seashells – Everything to shell everything’
https://www.youtube.com/watch?v=oDBxO2EzwyI
