20.166 arbejder blev sendt ind fra 69 lande til jubilæums-udgaven, 50 år, af The One Show, der er blandt de mest prestigefyldte awardshows i den kreative verden.
1 ud 100 arbejder vandt guld, og der var i alt 11 danske guldvindere – hvilket er rekord: 7 guld til Backup Ukraine fra Virtue for Polycam & Unesco, 2 guld til Chillboards fra Nord DDB for Coors Light samt 2 guld til Fingerspelling fra Hello Monday/Dept for American society for deaf children.
De tre cases fik tilsammen 11 guld, 11 sølv, 2 bronze og 6 merits.
Derudover vandt Accenture Song 1 bronze og 2 merits for 50 queens samt 1 merit for The Female Gaze. Nord DDB vandt yderligere en bronze for Follow their leader, og der var merits til både Bacon og Yahoo Amplify 360.
Kun tre bureauer i The One Show vandt flere guld end Virtue, som med Backup Ukraine har skabt den mest prisvindende danske case nogensinde. Ved The One Show var der også 4 sølv, 2 bronze og 2 merits til dem.
Nord DDB er nu heller ikke så ringe kørende – til de 2 guld blev føjet 4 sølv og 3 merits. Chillboards varmede op til The One Show ved ADC Annual Awards, der er en del af One Club-familien, hvor casen vandt 1 über-pris, 2 grand prix, 5 guld, 5 sølv, 1 bronze og 2 merits.
Chillboards vandt The Designism Cube, der går til work that not only meets peerless creative standards, but also encourages positive societal and political change. Grand Prix’erne hedder Best of Discipline, og Nord DBB vandt dem i Typography og Advertising.
Og den danske triumf ved The One Show kan blive endnu større fredag aften i New York. Da uddeles særpriser som Best of discipline.
The One Show 2023 – danskere vindere
Backup Ukraine
Virtue for Polycam, Unesco og Blue Shield
- Guld – Creative Use of Data, Use of Technology
- Guld – Interactive, Online & Mobile Utility
- Guld – Interactive, Online & Mobile, AR, VR, MR
- Guld – Interactive & Mobile craft, Innovation in Interactive & Mobile Craft
- Guld – Public Relations, Community Building
- Guld – Public Relations, Current Event Response
- Guld – Direct Marketing, Craft – Use of Technology
- Sølv – Creative Use of Data, Brand Partnerships
- Sølv – Direct Marketing, Brand Partnerships
- Sølv – Interactive & Mobile Craft, Use of Technology
- Sølv – Interactive & Mobile Craft, Innovation in Interactive & Mobile Craft
- Bronze – Experiential & Immersive, AR, VR, MR
- Bronze – Experiential & Immersive, Craft – Use of Technology
- Merit – Experiential & Immersive, Brand Partnerships
- Merit – Creative Effectiveness, Creative Effectiveness – Non-Profit / Charity
Chillboards
Nord DDB m.fl. for Coors Light
- Guld – Design, Out of Home – Series
- Guld – Experiential & Immersive, Brand Installations
- Sølv – Design, Typography – Typeface Design
- Sølv – Design, Typography – Static
- Sølv – Experiential & Immersive, Craft – Art Direction
- Sølv – Out of Home, Craft – Typography
- Merit – Out of Home, Experiential & Immersive
- Merit – Design, Craft – Art Direction
- Merit – Out of Home, Craft – Art Direction
Fingerspelling
Hello Monday/Dept for American Society for Deaf Children
- Guld – Interactive & Mobile Craft, Innovation in Interactive & Mobile Craft
- Guld – Interactive, Online & Mobile, Utility
- Sølv – Design, Innovation in Design
- Sølv – Experiential & Immersive, Craft – Use of Technology
- Sølv – Interactive & Mobile Craft, Use of Technology
- Merit – Interactive, Online & Mobile, Gaming – Online
50 Queens
Accenture Song, Bjarke Ingels Group, Meta for Golden Days
- Bronze – Branded Entertainment, Experiential – Brand Installations
- Merit – Branded Entertainment, Experiential – Hybrid Events
- Merit – Direct Marketing, Experiential – Hybrid Events
The Female Gaze
Accenture Song, Meta, makemepulse for Kunsthal Charlottenborg
- Merit – Interactive, Online & Mobile, Websites – Desktop & Responsive
Follow Their Leader
Nord DDB for Non-Violence Project Foundation
- Bronze – Social Media, Innovation in Social Media
The Tavern
Bacon m.fl. for Activison Blizzard
- Merit – Gaming, Game Marketing
Break The Pattern
Yahoo Amplify 360 m.fl. for Electrolux
- Merit – Film & Video, Online-only Films & Video – Over 60 Seconds – Single
