Eurobest har i år modtaget næsten 2700 arbejder, og juryerne har fundet 596 af dem værdige til at komme på shortlisten. 34 af disse arbejder er danske.
Der kunne sendes ind i 24 kategorier, og i halvdelen af dem var der danske bureauer på shortlisten. Opmærksomheden samler sig om &Co. og New Lands Hjelm-kampagne for Rådet for Sikker Trafik, der har 13 nomineringer, samt Uncle Greys Whopper Reply for Burger King, der er shortlistet 7 gange, og Hello Mondays indsats for American Society for Deaf Children, der har 6 shortlister.
Derudover er Hjaltelin Stahl, Worth Your While, Twenty og TV 2 shortlistet med et arbejde hver. Uncle Grey har desuden 2 shortlister for Canon, og New Land 1 for Levi’s.
En enkelt dansk annoncør, Elgiganten, er også på shortlisten – i Creative Effectiveness for VAR-kampagnen, som vandt Grand Prix ved sidste år Eurobest. Nu skal annoncør og bureauer (Nord DDB i Stockholm) så vise, at kampagnen, der kørte i Danmark, rent faktisk også har virket.
Fire danskere har siddet med i juryerne:
- Mette Jermiin, managing director & executive producer, Bacon, Denmark – jury president i Film Craft Jury
- Jabali Ravn, group creative director, Hjaltelin Stahl – part of Accenture interactive – Brand Experience & Activation, Creative eCommerce Jury
- Lars Samuelsen, creative chairman & chief strategy officer, Uncle Grey – Creative Business Transformation Jury
- Kristina May Pries, CEO / founder, AM Copenhagen – Design, Industry Craft Jury
Guld-, sølv- og bronzevindere offentliggøres den 13. december, og to dage senere følger Grand Prix- og Special Awards-vindere.
Eurobest 2021 – shortliste
Brand Experience & Activation
- VW VISIT THE ROAD (Customer Acquisition & Retention)
Volkswagen California
Twenty - CANON TRUTHMARK (Branded Tech)
Canon R5 & R6
Uncle Grey
Creative Effectiveness
- VAR DISCOUNT (Real-time Response)
Elgiganten
Nord DDB Stockholm
Creative Strategy
- CANON TRUTHMARK (Corporate Purpose & Social Responsibility)
Canon R5 & R6
Uncle Grey
Design
- FINGERSPELLING WITH MACHINE LEARNING (Digital & Interactive Design)
American Society for Deaf Children
Hello Monday - FINGERSPELLING WITH MACHINE LEARNING (Innovative solutions)
American Society for Deaf Children
Hello Monday
Digital Craft
- FINGERSPELLING WITH MACHINE LEARNING (UI)
American Society for Deaf Children
Hello Monday - FINGERSPELLING WITH MACHINE LEARNING (UX & Journey Design)
American Society for Deaf Children
Hello Monday - FINGERSPELLING WITH MACHINE LEARNING (Native & Built-in Feature Integration)
American Society for Deaf Children
Hello Monday
Direct
- THE WHOPPER REPLY (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
Burger King
Uncle Grey - THE WHOPPER REPLY (Use of Social / Digital Platforms)
Burger King
Uncle Grey - THE WHOPPER REPLY (Breakthrough on a Budget)
Burger King
Uncle Grey
Film
- HELMET HAS ALWAYS BEEN A GOOD IDEA (Not-for-profit / Charity / Government)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Social Film)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Online: Fiction & Non-Fiction)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Single-market Campaign)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Social Behaviour)
Danish Road Safety Council
&Co. – New Land - EARTH DEFINITION – THE NEW STANDARD IN STREAMING (Use of Film)
Earthday.org
Hjaltelin Stahl
Film Craft
- HELMET HAS ALWAYS BEEN A GOOD IDEA (Direction)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Script)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Casting)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Production Design / Art Direction)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Cinematography)
Danish Road Safety Council
&Co. – New Land - HELMET HAS ALWAYS BEEN A GOOD IDEA (Colour Correction / Grading)
Danish Road Safety Council
&Co. – New Land - STREAKERS’ PARADISE (Casting)
TV 2 Denmark
TV 2 Denmark – New Land - WE ALL MOVE (Use of Licensed / Adapted Music)
Levi’s
New Land
Healthcare
- HELMET HAS ALWAYS BEEN A GOOD IDEA (Non-profit / Foundation-led Education & Awareness)
Danish Road Safety Council
&Co. – New Land
Innovation
- FINGERSPELLING WITH MACHINE LEARNING (Applied Innovation)
American Society for Deaf Children
Hello Monday
Integrated
- HELMET HAS ALWAYS BEEN A GOOD IDEA
Danish Road Safety Council
&Co.
Mobile
- PROUD PITCH (AR)
Copenhagen Pride
Worth Your While Agency
Social & Influencer
- THE WHOPPER REPLY (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
Burger King
Uncle Grey - THE WHOPPER REPLY (Community Management)
Burger King
Uncle Grey - THE WHOPPER REPLY (Innovative Use of Community)
Burger King
Uncle Grey - THE WHOPPER REPLY (Breakthrough on a Budget)
Burger King
Uncle Grey
