Af Peter Engholm, journalist

EM-shortlisten tæller 7 danske bureauer, 1 produktionsselskab og 1 annoncør. Tre kampagner står for størstedelen af de rødhvide-nomineringer. Se shortlisten her.

Eurobest har i år modtaget næsten 2700 arbejder, og juryerne har fundet 596 af dem værdige til at komme på shortlisten. 34 af disse arbejder er danske.

Der kunne sendes ind i 24 kategorier, og i halvdelen af dem var der danske bureauer på shortlisten. Opmærksomheden samler sig om &Co. og New Lands Hjelm-kampagne for Rådet for Sikker Trafik, der har 13 nomineringer, samt Uncle Greys Whopper Reply for Burger King, der er shortlistet 7 gange, og Hello Mondays indsats for American Society for Deaf Children, der har 6 shortlister.

Derudover er Hjaltelin Stahl, Worth Your While, Twenty og TV 2 shortlistet med et arbejde hver. Uncle Grey har desuden 2 shortlister for Canon, og New Land 1 for Levi’s.

En enkelt dansk annoncør, Elgiganten, er også på shortlisten – i Creative Effectiveness for VAR-kampagnen, som vandt Grand Prix ved sidste år Eurobest. Nu skal annoncør og bureauer (Nord DDB i Stockholm) så vise, at kampagnen, der kørte i Danmark, rent faktisk også har virket. 

Fire danskere har siddet med i juryerne:

  • Mette Jermiin, managing director & executive producer, Bacon, Denmark – jury president i Film Craft Jury
  • Jabali Ravn, group creative director, Hjaltelin Stahl – part of Accenture interactive – Brand Experience & Activation, Creative eCommerce Jury
  • Lars Samuelsen, creative chairman & chief strategy officer, Uncle Grey – Creative Business Transformation Jury
  • Kristina May Pries, CEO / founder, AM Copenhagen – Design, Industry Craft Jury

Guld-, sølv- og bronzevindere offentliggøres den 13. december, og to dage senere følger Grand Prix- og Special Awards-vindere.

Eurobest 2021 – shortliste

Brand Experience & Activation

  • VW VISIT THE ROAD (Customer Acquisition & Retention)
    Volkswagen California
    Twenty
  • CANON TRUTHMARK (Branded Tech)
    Canon R5 & R6
    Uncle Grey

Creative Effectiveness

  • VAR DISCOUNT (Real-time Response)
    Elgiganten
    Nord DDB Stockholm

Creative Strategy

  • CANON TRUTHMARK (Corporate Purpose & Social Responsibility)
    Canon R5 & R6
    Uncle Grey 

Design

  • FINGERSPELLING WITH MACHINE LEARNING (Digital & Interactive Design)
    American Society for Deaf Children
    Hello Monday
  • FINGERSPELLING WITH MACHINE LEARNING (Innovative solutions)
    American Society for Deaf Children
    Hello Monday

Digital Craft

  • FINGERSPELLING WITH MACHINE LEARNING (UI)
    American Society for Deaf Children
    Hello Monday
  • FINGERSPELLING WITH MACHINE LEARNING (UX & Journey Design)
    American Society for Deaf Children
    Hello Monday
  • FINGERSPELLING WITH MACHINE LEARNING (Native & Built-in Feature Integration)
    American Society for Deaf Children
    Hello Monday

Direct

  • THE WHOPPER REPLY (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
    Burger King
    Uncle Grey
  • THE WHOPPER REPLY (Use of Social / Digital Platforms)
    Burger King
    Uncle Grey
  • THE WHOPPER REPLY (Breakthrough on a Budget)
    Burger King
    Uncle Grey

Film

  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Not-for-profit / Charity / Government)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Social Film)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Online: Fiction & Non-Fiction)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Single-market Campaign)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Social Behaviour)
    Danish Road Safety Council
    &Co. – New Land
  • EARTH DEFINITION – THE NEW STANDARD IN STREAMING (Use of Film)
    Earthday.org
    Hjaltelin Stahl

Film Craft

  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Direction)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Script)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Casting)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Production Design / Art Direction)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Cinematography)
    Danish Road Safety Council
    &Co. – New Land
  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Colour Correction / Grading)
    Danish Road Safety Council
    &Co. – New Land
  • STREAKERS’ PARADISE (Casting)
    TV 2 Denmark
    TV 2 Denmark – New Land
  • WE ALL MOVE (Use of Licensed / Adapted Music)
    Levi’s
    New Land

Healthcare

  • HELMET HAS ALWAYS BEEN A GOOD IDEA (Non-profit / Foundation-led Education & Awareness)
    Danish Road Safety Council
    &Co. – New Land

Innovation

  • FINGERSPELLING WITH MACHINE LEARNING (Applied Innovation)
    American Society for Deaf Children
    Hello Monday

Integrated

  • HELMET HAS ALWAYS BEEN A GOOD IDEA
    Danish Road Safety Council
    &Co.

Mobile

  • PROUD PITCH (AR)
    Copenhagen Pride
    Worth Your While Agency

Social & Influencer

  • THE WHOPPER REPLY (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
    Burger King
    Uncle Grey
  • THE WHOPPER REPLY (Community Management)
    Burger King
    Uncle Grey
  • THE WHOPPER REPLY (Innovative Use of Community)
    Burger King
    Uncle Grey
  • THE WHOPPER REPLY (Breakthrough on a Budget)
    Burger King
    Uncle Grey

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