Dansk kreativitet sætter nye rekorder dette forår – både i antal indsendelser ved awards og i jury-anerkendelse i form af shortlister og priser.
The One Show satte 65 danske cases på shortlisten i 50-års jubilæumsudgaven af showet. Det er rekord.
Mere end halvdelen er kommet videre herfra, og med 37 såkaldte finalists er endnu en dansk rekord slået.
Backup Ukraine fra Virtue har 15 finale-pladser, Chillboards fra Nord DBB har 9, Fingerspelling fra Hello Monday har 6, 50 queens fra Accenture Song har 3.
Dertil kommer fire cases med 1 finaleplads hver: Follow their leader fra Nord DDB, The Female Gaze fra Accenture Song, The Tavern fra Bacon og Break the pattern fra Yahoo Amplify 360.
Udskillelsesløbet i One Show er udtalt: Hver fjerde af de ca. 20.000 indsendte arbejder kom shortlisten, og kun en tredjedel af disse kom i finalefeltet. Det består af 1826 cases. Stadig en slat, men adgangsbilletten er immervæk, at juryen mener, at man er bedre end godt 90 pct. af det øvrige felt.
De 37 danske finalists får en konkret anerkendelse, hvad enten det er merit, bronze, sølv eller guld. Det afsløres i løbet af kreativitetens uge, der løber 15.-19. maj i New York, nemlig den 19. maj. Derudover uddeles der bl.a. Best of Discipline og Best of Show.
Blandt de 265 jurymedlemmer var der 3 hentet fra København til Puerto Rico:
- Interactive online & mobile jury
Morten Grubak, global executive creative director, Virtue Worldwide - Design jury
Christina Lauer, partner / designer, Today Studio - Moving image craft & production jury
Samuel Cantor, COO & executive producer, Bacon
The One Show 2023 – danske finalister
Backup Ukraine
Virtue for Polycam, Unesco og Blue Shield
- Creative Effectiveness (Creative Effectiveness – Non-profit / Charity)
- Creative Use of Data (Use of Technology)
- Creative Use of Data (Brand Partnerships)
- Direct Marketing (Brand Partnerships)
- Direct Marketing (Craft – Use of Technology)
- Experiential & Immersive (AR, VR, MR)
- Experiential & Immersive (Brand Partnerships)
- Experiential & Immersive (Craft – Use of Technology)
- Interactive & Mobile Craft (Use of Technology)
- Interactive & Mobile Craft (Innovation in Interactive & Mobile Craft)
- Interactive, Online & Mobile (Utility)
- Interactive, Online & Mobile (AR, VR, MR)
- Interactive, Online & Mobile (Innovation in Interactive, Online, & Mobile)
- Public Relations (Community Building)
- Public Relations (Current Event Response)
Chillboards
Nord DDB m.fl. for Coors Light
- Design (Typography – Typeface Design)
- Design (Typography – Static)
- Design (Out of Home – Series)
- Design (Craft – Art Direction)
- Experiential & Immersive (Brand Installations)
- Experiential & Immersive (Craft – Art Direction)
- Out of Home (Experiential & Immersive)
- Out of Home (Craft – Art Direction)
- Out of Home (Craft – Typography)
Follow Their Leader
Nord DDB for Non-Violence Project Foundation
- Social Media (Innovation in Social Media)
Fingerspelling
Hello Monday/Dept for American Society for Deaf Children
- Design (Innovation in Design)
- Experiential & Immersive (Craft – Use of Technology)
- Interactive & Mobile Craft (Use of Technology)
- Interactive & Mobile Craft (Innovation in Interactive & Mobile Craft)
- Interactive, Online & Mobile (Utility)
- Interactive, Online & Mobile (Gaming – Online)
50 Queens
Accenture Song, BIG – Bjarke Ingels Group + Meta for Golden Days
- Branded Entertainment (Experiential – Brand Installations)
- Branded Entertainment (Experiential – Hybrid Events)
- Direct Marketing (Experiential – Hybrid Events)
The Female Gaze
Accenture Song, Meta, makemepulse for Kunsthal Charlottenborg
- Interactive, Online & Mobile (Websites – Desktop & Responsive)
The Tavern
Bacon m.fl. for Activision Blizzard
- Gaming (Game Marketing)
Break The Pattern
Yahoo Amplify 360 m.fl. for Electrolux
- Film & Video (Online-only Films & Video – Over 60 Seconds – Single)
