Anders Rosenqvist fra Mærsk deler praktisk indsigt i B2B-marketing, traceability og hvordan man kombinerer always‑on arbejde med målrettede kampagner i en global organisation.
Vi dykker ned i målingens begrænsninger, zero‑click søgninger og AI‑drevet disruption, samt konkrete råd til CMOs om at bygge datafundament, styrke brandet og balancere kortsigtede leverancer med langsigtet transformation.
Tilmeld dig Bureaubiz’ brief om bureauer, reklame og marketing, og få samtidig information om nye job, navne, kurser, konferencer, cases med mere.
| Cookie | Varighed | Beskrivelse |
|---|---|---|
| __cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. |
| _abck | 1 year | This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions. |
| ak_bmsc | 2 hours | This cookie is used by Akamai to optimize site security by distinguishing between humans and bots |
| ARRAffinity | session | ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user. |
| ARRAffinitySameSite | session | This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. |
| AWSALBCORS | 7 days | This cookie is managed by Amazon Web Services and is used for load balancing. |
| bm_sz | 4 hours | This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions |
| CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
| csrftoken | past | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
| JSESSIONID | session | The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application. |
| PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
| viewed_cookie_policy | 1 year | The cookie is set by the GDPR Cookie Consent plugin to store whether or not the user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Varighed | Beskrivelse |
|---|---|---|
| _os_session | 14 days | No description available. |
| b2b_cig_opt | session | No description available. |
| DEVICE_INFO | 5 months 27 days | No description |
| edu_cig_opt | session | No description available. |
| et-ppvid | 1 day | No description |
| filter[embed][filter_time] | 1 month | No description |
| jkidd-p | session | This cookie is set by the provider New York Times. This cookie is used for remembering which article the visitor has read on the website. |
| jkidd-s | session | This cookie is set by the provider New York Times. This is a session cookie used for remembering which article the visitor has read on the website. |
| li_alerts | 1 year | No description |
| loglevel | never | No description available. |
| MONITOR_WEB_ID | 3 months | No description available. |
| msToken | 10 days | No description |
| nyt-a | 1 year | This cookie is set by the provider New York Times. This cookie is used for saving the user preferences. It is used in context with video and audio content. |
| nyt-gdpr | 6 hours | No description available. |
| nyt-jkidd | session | No description available. |
| nyt-purr | 1 year | No description available. |
| sessionActive | 30 minutes | No description available. |
| sessionIndex | 1 year | No description available. |
| shield-notbot-nonce | past | No description |
| ss-id | session | No description available. |
| ss-pid | 20 years | No description available. |
| STYXKEY-continent | 1 day | No description |
| STYXKEY-time-zone | past | No description |
| ttwid | 1 year | No description available. |
| volume | never | No description available. |
| wp_ak_osn | 1 month | No description |
| wp_ak_signinv2 | 1 month | No description |
| wp_ak_v_m | session | No description available. |
| wp_ak_v_p | 1 month | No description |
| wp_ak_wab | 1 year | No description |
| wp_devicetype | 1 month | No description available. |
| wp_geo | 1 hour | No description |
| xtc | 1 year 1 month | No description |
| Cookie | Varighed | Beskrivelse |
|---|---|---|
| loc | 1 year 1 month | AddThis sets this geolocation cookie to help understand the location of users who share the information. |
| muc_ads | 2 years | Twitter set this cookie to collect visitor navigation data to optimise ad relevance. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| personalization_id | 2 years | Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Varighed | Beskrivelse |
|---|---|---|
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _ga_BT9J7FHTNE | 2 years | This cookie is installed by Google Analytics. |
| _gat_gtag_UA_4239131_1 | 1 minute | Set by Google to distinguish users. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| at-rand | never | AddThis sets this cookie to track page visits, sources of traffic and share counts. |
| browser_id | 5 years | This cookie is used for identifying the visitor browser on re-visit to the website. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| UID | 2 years | Scorecard Research sets this cookie for browser behaviour research. |
| undefined | never | Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor. |
| uvc | 1 year 1 month | Set by addthis.com to determine the usage of addthis.com service. |
| vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
| Cookie | Varighed | Beskrivelse |
|---|---|---|
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
| lang | session | LinkedIn sets this cookie to remember a user's language setting. |
| li_gc | 5 months 27 days | Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| PBSECURESUSID | session | This cookie is set by the provider Podbean. This is a session cookie used to verify that the users are on secure sessions. It helps iin implementing audio files on the website. |
| sp_landing | 1 day | The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content. |
| sp_t | 1 year | The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content. |
| Cookie | Varighed | Beskrivelse |
|---|---|---|
| _gat | 1 minute | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
| AKA_A2 | 1 hour | This cookie is set by Akamai. This cookie is used for DNS Prefetch and HTTP2 Push. It helps in improving the performance. |
| AWSALB | 7 days | AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target. |
