Ligestilling mellem kønnene, bæredygtig energi og klimaindsats.
Det er de tre verdensmål, som danske cases er blevet shortlistet med i Cannes Lions.
50 queens fra Golden days, The green search fra Andel og Københavnerbænken fra TV 2. Se casene øverst i shortliste-listen.
Sustainable Development Goals Lions er navnet på kategorien, der præsenterer den 30. og sidste shortliste ved årets festival. Bevares, der er også shortlisten for Grand prix for good, men her kan man ikke sende ind, og kun guldløve-vindere har adgang.
De tre sidste danske shortlister bringer det samlede antal op på 44 i alt. Det er lidt færre end både sidste og forrige år, med hhv. 52 og 47, men årets shortliste-præstation er ikke desto mindre solid:
Kun 10 pct. af alle indsendelser kommer på shortlisten, og med 265 danske arbejder i spil i år ville 26-27 shortlister have være et godkendt gennemsnit.
Bag årets 44 danske shortlister står 15 bureauer. Godt en håndfuld har flere end 3 shortlister:
- 7 Uncle Grey
- 7 TV 2 Creative
- 6 Virtue
- 5 Wavemaker
- 4 Nord DDB
- 4 Forevr
7 produktionsselskaber har også sat Danmark på shortlisterne. Bacon har 4 shortlister efterfulgt af New-land og Accenture Song Productions med 2 hver. Lyddesignerne fra Ballade har også 4 shortlister.
Cannes Lions 2023
Alle danske shortlister
Sustainable Development Goals
- Ligestilling mellem kønnene (verdensmål nr. 5)
50 queens
Golden days
Accenture Song, Golden Days, Meta, Arkitekturministeret, BIG – Bjarke Ingels Group
- Bæredygtig energi (verdensmål nr. 7)
The green search
Andel
Robert/Boisen & Like-minded, Bacon X, Gobsmack Productions
- Klimaindsats (verdensmål nr. 13)
Københavnerbænken
TV 2 Danmark
TV 2 Creative
Film
- Iran-e Man
Pairi Daeza
New-land - Mustache
Twix
Bacon X m.fl. - Join the flip side
Samsung
Bacon m.fl. - Legends never die
Levi’s
Ballad m.fl. - Fair exchange
Levi’s
Ballad m.fl.
Creative commerce
- Resell tag
Samsøe Samsøe
Uncle Grey
Mobile
- Resell tag
Samsøe Samsøe
Uncle Grey
Creative effectiveness
- Backup Ukraine (real-time response)
Unesco x Polycam
Virtue - Backup Ukraine (real-time response)
Unesco x Polycam
Virtue - Backup Ukraine (real-time response)
Unesco x Polycam
Virtue
Creative strategy
- Backup Ukraine
Unesco x Polycam
Virtue - Backup Ukraine
Unesco x Polycam
Virtue
Brand Experience & Activation
- Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker
(breakthrough on a budget) - Unplug Denmark
Norlys & Dansk Røde Kors
Accenture Song, Accenture Song Production Studios, Orchestra + Help PR
(sponsorship & branded partnership)
Direct
- Use of Ambient Media: Large Scale
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Use of social platforms
Follow their leader
Non-violence project foundation
Nord DDB - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative
Media
- Not-for-profit/Charity/Government
Follow their leader
Non-violence project foundation
Nord DDB - Single-market Campaign
Rebreaking news
Netflix
Orbit Red + Wavemaker - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Market Disruption
Unplug Denmark
Norlys & Dansk Røde Kors
Accenture Song, Accenture Song Production Studios, Orchestra + Help PR
Outdoor
- Special build
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Ambient outdoor
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative
Entertainment for Gaming
- Use of gaming/streaming platforms
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Influencer & co-creation
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Audio-visual content
The Taverns
Blizzard
Bacon m.fl.
Industry Craft
- Brand & Communications Design
The Greatest Story ever Worn
Levis
Ballad - Brand & Communications Design
The Greatest Story ever Worn
Levis
Ballad
Glass: The Lion for Change
- Moms Mean Business
Zenbusiness
Bacon
Social & influencer
- Real-time response
Follow their leader
Non-violence project foundation
Nord DDB - Innovative use of influencers
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Content placement
Escape the loop
The International OCD Foundation
Ogilvy + Grey Health & Wellness - Social behaviour
Escape the loop
The International OCD Foundation
Ogilvy + Grey Health & Wellness
Film Craft
- Cinematography
Iran-e man
Pairi Daeza
New-land
Digital craft
- AI storytelling
Camouflags
Vice
Virtue + Brandhouse
- Technological Achievement in Digital Craft
Give a hand
Hello Monday/Dept
Hello Monday/Dept - Data Visualisation
Shortest Lives
Gent University Hospital
Uncle Grey m.fl.
Pharma
- Unbranded Product or Service Promotion
Life made possible
Novo Nordisk
Honeytrap
PR
- Not-for-profit/Charity/Government
Follow their leader
Non-violence project foundation
Nord DDB
Entertainment
- Non-fiction Film: Over 30 minutes
Kill your darlings
Togetherr
By the network + Drive studios
