Nord DDB vandt en bronzeløve på tredjedagen ved Cannes Lions. Det skete i kategorien Social & Influencer Lions, og tommelfingerreglen for jurymedlemmer gælder stadig: Behold kun de bedste 10 pct. af indsendelserne til shortlisten, og til de eksklusive restmængde er blot løver til 3 ud af 10. Så for at være løve-værdig skal man i juryens øjne være bedre end ca. 97 pct. af feltet.
Løven til Nord DDB kom i hus for casen Follow their leader. Instagram er ikke effektiv nok til at lukke ned for had, racisme, sexisme og homofobi, så Non-violence project foundation køber falske følgere til radikaliserende ekstremisters Instagram-konto – og falske følgere … dét reagerer Instagram på. Ikke nogen varig løsning, men et wakeup-call til Instagram-ejeren Meta.
Nord DDB-løven er den foreløbig femte ved dette års Cannes Lions. Der er fortsat 17 danske shortlister i spil til løver. Vinderne i disse kategorier afsløres torsdag og fredag aften i festivalpalæet.
Cannes Lions 2023
Danske løver
Bronze
Social & influencer
- Follow their leader
Non-violence project foundation
Nord DDB
Tidligere uddelt:
Sølv
Industry craft
- The Greatest Story ever Worn
Levi’s
Ballad
Bronze
Entertainment for gaming
- Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker
Film craft
- Iran-e man
Pairi Daeza
New-land
Outdoor
- The Copenhagen Bench
TV 2 Danmark
TV 2 Creative
Alle danske shortlister
Sustainable Development Goals
- Ligestilling mellem kønnene (verdensmål nr. 5)
50 queens
Golden days
Accenture Song, Golden Days, Meta, Arkitekturministeret, BIG – Bjarke Ingels Group - Bæredygtig energi (verdensmål nr. 7)
The green search
Andel
Robert/Boisen & Like-minded, Bacon X, Gobsmack Productions - Klimaindsats (verdensmål nr. 13)
Københavnerbænken
TV 2 Danmark
TV 2 Creative
Film
- Iran-e Man
Pairi Daeza
New-land - Mustache
Twix
Bacon X m.fl. - Join the flip side
Samsung
Bacon m.fl. - Legends never die
Levi’s
Ballad m.fl. - Fair exchange
Levi’s
Ballad m.fl.
Creative commerce
- Resell tag
Samsøe Samsøe
Uncle Grey
Mobile
- Resell tag
Samsøe Samsøe
Uncle Grey
Creative effectiveness
- Backup Ukraine (real-time response)
Unesco x Polycam
Virtue - Backup Ukraine (real-time response)
Unesco x Polycam
Virtue - Backup Ukraine (real-time response)
Unesco x Polycam
Virtue
Creative strategy
- Backup Ukraine
Unesco x Polycam
Virtue - Backup Ukraine
Unesco x Polycam
Virtue
Brand Experience & Activation
- Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker
(breakthrough on a budget) - Unplug Denmark
Norlys & Dansk Røde Kors
Accenture Song, Accenture Song Production Studios, Orchestra + Help PR
(sponsorship & branded partnership)
Direct
- Use of Ambient Media: Large Scale
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Use of social platforms
Follow their leader
Non-violence project foundation
Nord DDB - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative
Media
- Not-for-profit/Charity/Government
Follow their leader
Non-violence project foundation
Nord DDB - Single-market Campaign
Rebreaking news
Netflix
Orbit Red + Wavemaker - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Market Disruption
Unplug Denmark
Norlys & Dansk Røde Kors
Accenture Song, Accenture Song Production Studios, Orchestra + Help PR
Outdoor
- Special build
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Ambient outdoor
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative
Entertainment for Gaming
- Use of gaming/streaming platforms
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Influencer & co-creation
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Audio-visual content
The Taverns
Blizzard
Bacon m.fl.
Industry Craft
- Brand & Communications Design
The Greatest Story ever Worn
Levis
Ballad - Brand & Communications Design
The Greatest Story ever Worn
Levis
Ballad
Glass: The Lion for Change
- Moms Mean Business
Zenbusiness
Bacon
Social & influencer
- Real-time response
Follow their leader
Non-violence project foundation
Nord DDB - Innovative use of influencers
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Content placement
Escape the loop
The International OCD Foundation
Ogilvy + Grey Health & Wellness - Social behaviour
Escape the loop
The International OCD Foundation
Ogilvy + Grey Health & Wellness
Film Craft
- Cinematography
Iran-e man
Pairi Daeza
New-land
Digital craft
- AI storytelling
Camouflags
Vice
Virtue + Brandhouse
- Technological Achievement in Digital Craft
Give a hand
Hello Monday/Dept
Hello Monday/Dept - Data Visualisation
Shortest Lives
Gent University Hospital
Uncle Grey m.fl.
Pharma
- Unbranded Product or Service Promotion
Life made possible
Novo Nordisk
Honeytrap
PR
- Not-for-profit/Charity/Government
Follow their leader
Non-violence project foundation
Nord DDB
Entertainment
- Non-fiction Film: Over 30 minutes
Kill your darlings
Togetherr
By the network + Drive studios
