Af Peter Engholm, journalist
cannes lions 2021

Bronze til SAS-filmen afslutter årets Cannes Lions. Se den samlede liste med de danske resultater: 1 Grand Prix, 1 Guld, 4 Sølv og 4 Bronze - samt 48 shortlister.

Kongedisciplinen i Cannes Lions er Film. Det er sådan, festivalen begyndte, og det er den største kategori målt i antal indsendelser; 2726 indsendte film i år. Godt 90 pct. blev skåret fra til shortlisten, og da vinderlisten blev offentliggjort fredag eftermiddag, var finsorteringen fuldendt: Kun 3 pct. af filmene havde fået en løve.

En af disse sjældne løver – i bronze – gik til &Co, &Co Productions og New Land for SAS-filmen “What is truly Scandinavian?”.

Film Lions afslutter Cannes Lions 2021, og regnestykket kan gøres op: 1 Grand Prix, 9 løver og 48 shortlister til Danmark. 

Cannes Lions 2021 – danske resultater

Grand Prix 

  • Design
    H&M Looop for H&M (Retail Environment & Experience Design)
    Kühl & Han

Guld

  • Design
    Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
    Hello Monday

Sølv

  • Design
    Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
    Hello Monday
  • Design
    H&M Looop for H&M (Event Storytelling)
    Kühl & Han
  • Outdoor
    H&M Looop for H&M (Displays)
    Kühl & Han
  • Digital Craft
    Fingerspelling with machine learning for American Society for Deaf Children (Technological achievement in digital craft)
    Hello Monday

Bronze

  • Film
    What is truly Scandinavian? for SAS (Cultural Insight)
    &Co, &Co Productions og New Land
  • Social & Influencer
    Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Creative Strategy
    Truthmark for Canon (Consumer Durables)
    Uncle Grey
  • Digital Craft
    Tear down this wall for The DDR Museum (AR / VR Immersive storytelling)
    Virtue og No Sleep

Shortlister

Creative Strategy

  • Truthmark for Canon (Consumer Durables)
    Uncle Grey
  • Truthmark for Canon (Corporate Purpose & Social Responsibility)
    Uncle Grey
  • Truthmark for Canon (Brave Brands)
    Uncle Grey
  • Looks Like You Need To Let It Out for Business Iceland (Travel / Leisure)
    Essencius

Direct

  • Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Lotto Christmas Collection, Danske Spil (Use of ambient media: Small Scale)
    Robert/Boisen & Like-Minded, Banyo og Playground Marketing
  • Lotto Christmas Collection, Danske Spil (Launc / Re-launch)
    Robert/Boisen & Like-Minded, Banyo og Playground Marketing
  • Adopt a Keg for Carlsberg (Real-time response)
    AKQA

PR

  • The Empty Chairs for Børns Vilkår  (Use of events and stunts)
    Uncle Grey
  • Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
    dentsu X og Hjaltelin Stahl
  • Remote Controlled Turism for Visit Faroe Islands (Use of technology)
    Mensch, Sansir og Verizon
  • Black Friday (Re)sale, Ikea (Corporate Image, Communication & Reputation Management)
    Hjaltelin Stahl
  • Truthmark for Canon (Social Behaviour)
    Uncle Grey
  • Black Friday (Re)sale, Ikea (Social Behaviour)
    dentsu X og Hjaltelin Stahl

Social & Influencer

  • Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Whopper Reply for Burger King (Breakthrough on a budget)
    Uncle Grey

Design

  • Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
    Hello Monday
  • Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
    Hello Monday
  • H&M Looop for H&M (Retail Environment & Experience Design)
    Kühl & Han
  • H&M Looop for H&M (Event Storytelling)
    Kühl & Han

Media

  • Truthmark for Canon (Use of digital platforms)
    Uncle Grey

Outdoor

  • Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
    Robert/Boisen & Like-minded
  • H&M Looop for H&M (Displays)
    Kühl & Han

Print & Publishing

  • Missed Shots for Canon (Cultural Insight)
    Uncle Grey

Digital Craft

  • Fingerspelling with machine learning for American Society for Deaf Children (Innovative use of technology)
    Hello Monday
  • Fingerspelling with machine learning for American Society for Deaf Children (Technological achievement in digital craft)
    Hello Monday
  • Tear down this wall for The DDR Museum (AR / VR Immersive storytelling)
    Virtue og No Sleep
  • Earthspeakr for Olafur Eliasson (AR / VR Utility)
    AKQA

Film Craft

  • The Journey for Zillow (Production Design / Art Direction)
    Ballad m.fl.
  • IWC – Born of a dream – A boy from San Mateo for IWC Schaffhausen (Direction)
    Copenhagen VFX m.fl.

Film

  • What is truly Scandinavian? for SAS (Travel / Leisure)
    &Co, &Co Productions og New Land
  • What is truly Scandinavian? for SAS (Cultural Insight)
    &Co, &Co Productions og New Land
  • Born in quarantine for Facebook
    Bacon, Ballad m.fl.
  • #Herzensangelegenheit for Docmorris (Healthcare)
    Agent Zoo m.fl.
  • The Tower for Volvo Trucks (Consumer Services / BtB)
    Bacon, Verizon m.fl.
  • The Tower for Volvo Trucks (Viral Film)
    Bacon, Verizon m.fl.

Brand Experience & Activation

  • Volkswagen California – Visit the Road for Volkswagen (Automotive)
    Twenty Agency, OMD Danmark og Help PR
  • Black Friday (Re)Sale for IKEA (Use of Website / Microsites)
    Hjaltelin Stahl
  • Truthmark for Canon (Use of Website / Microsites)
    UncleGrey
  • Tear down this wall for The DDR Museum (Digital Installations)
    Virtue og No Sleep
  • Lotto Christmas Collection for The Danish National Lottery (360 Integrated Brand Experience)
    Robert/Boisen & Like-minded, Banyo Agency og Playground Marketing
  • H&M Looop for H&M (Brand-owned Experiences)
    Kühl & Han m.fl.
  • Looks like you need to let it out for Business Iceland (Cultural Insight)
    Essencius m.fl.

Creative eCommerce

  • Black Friday (Re)Sale for IKEA (Retail & Customer Promotions)
    Hjaltelin Stahl

Mobile

  • Tear down this wall for The DDR Museum (Activation by Location)
    Virtue og No Sleep
  • Tear down this wall for The DDR Museum (Games)
    Virtue og No Sleep

Young Lions

  • Digital
    Cecilie Jelstrup og Marie Frederiksen (begge Uncle Grey)
  • Design
    Jonas Hjort og Marcus Mahecha (begge Kontrapunkt)

 

 

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