De har prøvet det før – uddelt priser. Om to år kan det New York-baserede The One Show markere et halvt hundrede omgange med shortlister, finalists og awards.
I år er 23 danske arbejder kommet på shortlisten i form af 1. runde. Om en god måneds tid offentliggøres så endnu en liste – fra grovsortering til finsortering – med finalisterne, der kan imødese enten guld-, sølv- eller bronze-blyanter eller merit. Selve fordelingen af æren præciseres den 9. og 10. juni.
6 danske bureauer – UncleGrey, Hjaltelin Stahl, Virtue, No Sleep, Bold Scandinavia samt Kühl & Han – er på shortlisten. Det samme er 2 produktionsselskaber; Bacon og Pegasus. Dertil kommer BIG Bjarke Ingels Group samt Popl, der er Nomas burger-bror – både BIG og Popl er nomineret i Design.
I juryen sidder fire personer med dansk tilknytning:
- Pete Johnson, head of creation, The Lego Agency, Denmark
- Paul Collins, creative director, global brand & creative, Bang & Olufsen, Copenhagen
– begge i In-house jury - Will Rust, head of brand, Lunar, Copenhagen
– i Interactive & Online / Mobile / Digital craft jury - Martin Nørgaard Furze, creative director, No Sleep, Copenhagen
– i Moving image craft jury.
The One Show – Shortliste, danske arbejder:
UncleGrey
Digital craft
- UX / UI – Utility / Ecommerce
Canon – Truthmark
Direct marketing
- Digital & Online – Websites & Mobile
Canon – Truthmark
Interactive & online
- Craft – Use of Technology
Canon – Truthmark - Innovation in interactive
Canon – Truthmark - Websites – utility
Canon – Truthmark
Hjaltelin Stahl + Pegasus
Direct marketing
- Targeted Online Video
Danish Crown – The big danish bacon pre-roll
Film
- Online Films & Video – Pre-Roll – Single
Danish Crown – The big danish bacon pre-roll
Interacitve & online
- Online-only video – Pre-Roll – Single
Danish Crown – The big danish bacon pre-roll
Virtue + No Sleep + BaconX
Interacitve & online
- Interactive digital installations
The DDR Museum – TeAR down this WALL
Branded entertainment
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
The DDR Museum – TeAR down this WALL
Mobile
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
The DDR Museum – TeAR down this WALL - Utility
The DDR Museum – TeAR down this WALL
Out of home
- Craft – Use of Technology
The DDR Museum – TeAR down this WALL
Experiential & immersive
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
The DDR Museum – TeAR down this WALL
Kühl & Han
Design
- Spatial Design – Experiential & Immersive
H&M – H&M Loop
Experiential & immersive
- Customer experience / CX
H&M – H&M Loop - Immersive Spaces
H&M – H&M Loop - Innovation in Experiential
H&M – H&M Loop
Bold Scandinavia
Design
- Packaging – Mass-market
ASKUL/Lohaco – Packaging, Toiletpaper
Bacon
Film
- Online Films & Video – Long Form – Single
Volvo Trucks – The Tower
Public Relations
- Media Relations
Volvo Trucks – The Tower
Popl + Gretel, New York
Design
- Branding – Identity System
BIG Bjarke Ingels Group
Design
- Spatial Design – Experiential & Immersive
- Audemars Piguet – Musée Atelier Audemars Piguet
