Af Pia Osbæck pia@bureaubiz.dk

s360 har fået 20 og iProspect har fået 18 nomineringer ved European Search Awards. Også fler andre bureauer er nominerede.

European Search Awards 2022 har offentliggjort sin shortliste, og her er en række danske bureauer nominerede. Flere af nomineringerne kører på tværs af de nordiske lande og således har s360 fået 20 nomineringer, iProspect 18 nomineringer,  Resolution har fire, IIH Nordic har tre, mens følgende har en: Lazzaweb og Merkle.

Bureaubiz har gennemgået listen manuelt og da nomineringerne ikke er offentliggjort i forhold til, hvilket land, bureauet kommer fra, kan der være nogle, vi har overset. Så sig gerne til, hvis vi har overset nogle.

Best use of search – retail / ecommerce (SEO): Large
S360 DK & Hunters’ Point – Gaining 100% Annual Revenue Through Content Hunter’s Point

Best use of search – retail / ecommerce (PPC): Large
iProspect Danmark & Aldi: Adopting an E-commerce Perspective in Physical Retail
iProspect UK, iProspect Denmark & Pandora – Finding the Paid & Organic Equilibrium – How Pandora applied OneSearch technology to deliver a 350% uplift in incremental revenue from Paid Search.
Lazzaweb & Lykke by Lykke: A profitable strategy created an increase in net profit by 266 %
s360 DK & Lomax: Winning Millions in Annual Profit Through Automation & Profit Bidding
s360 DK & ToyAcademy – Accelerating children’s use of educational toys with PPC

Best use of search – finance (PPC): Large
iProspect Denmark & Realkredit Danmark – Increasing performance by utilizing latent drivers

Best use of search – travel/ leisure (seo): Large
Merkle & Scandlines – Increasing organic traffic through data-driven content clustering

Best use of search – travel /leisure (PPC): Large
IIH Nordic & Zleep Hotels – Generating Hotel Demand during a Global Pandemic
iProspect Denmark & Air Greenland – Taking Greenland flights to newer heights

Best use of search – B2B (SEO): large
s360 DK & Trackunit – Becoming B2B Industry Frontrunner through SEO

Best use of search – B2C (PPC): large
s360 DK & Lomax – Winning Millions in Annual Profit Through Automation & Profit Bidding

Best use of search – B2C –(SEO): Large
iProspect Denmark & GF Forsikring – Outsmarting the competitors with integrated search
s360 DK & Hunters’ Point – Gaining +100% Annual Revenue Through Content
s360 DK & FI & Yousician – Winning 2 Million Annual Clicks Through Content
s360 DK & ToyAcademy – Accelerating children’s use of educational toys with PPC

Best use of search – B2C (PPC): Large
iProspect Denmark & IKEA Denmark – Exploring Dynamic Search Ads Campaigns
s360 DK & Prof-shoppen – Through PPC the grass became greener on the other side
s360 DK & FI & Olo-apteekki – Health Problems Watch Out – a New PPC Sheriff in Town

Best use of search – Health: Large
s360 DK & FI & Olo-apteekki – Health Problems Watch Out: a New PPC Sheriff in Town

Best use of search – Automotive: Large
Resolution Denmark & Dribe – Scaling generic conversions in a red ocean market

Best use of search – FMCG: Large
iProspect Denmark & Aldi – Adopting an E-commerce Perspective in Physical Retail

Best local campaign (SEO): Large
Resolution Denmark & Specsavers – Gaming Map Spam & gaming Google’s Guidelines

Best Local Capaign (PPC): Large
IIH Nordic & AudioNova – How AudioNova overcame the pandemic with localized ads

Best low budget campaign (SEO): Large
s360 DK & Hunters’ Point – Gaining +100% Annual Revenue Through Content

Best low budget campaign (PPC): Large
iProspect Denmark & Aldi – Adopting an E-commerce Perspective in Physical Retail
Resolution Denmark & Profil Match – Responding to covid-19 market changes through innovative paid search

Best integrated campaign: Large
iProspect Denmark & GF Forsikring – Outsmarting the competitors with integrated search

Most innovative campaign (PPC): large
iProspect Denmark & Aldi – Adopting an E-commerce Perspective in Physical Retail
iProspect Denmark & IKEA Denmark – Exploring Dynamic Search Ads Campaigns
iProspect UK, iProspect Denmark & Pandora – Finding the Paid & Organic Equilibrium: How Pandora applied OneSearch technology to deliver a 350% uplift in incremental revenue from Paid Search
s360 DK & Lomax – Winning Millions in Annual Profit Through Automation & Profit Bidding

Most innovative campaign (SEO): Small
iProspect Denmark & GF Forsikring – Outsmarting the competitors with integrated search

Most innovative campaign (SEO): Large
s360 DK & FI & Yousician – Winning 2 Million Annual Clicks Through Content

Best SEO Campaign: Large
s360 DK & FI & Yousician – Winning 2 Million Annual Clicks Through Content

Best PPC Campaign: Large
iProspect Denmark & Aldi – Adopting an E-commerce Perspective in Physical Retail
s360 DK & Lomax – Winning Millions in Annual Profit Through Automation & Profit Bidding
s360 DK & ToyAcademy – Accelerating children’s use of educational toys with PPC

Best Pan European Campaign: Large
Resolution Denmark & Specsavers – Should have gone to Specsavers… Well, they did!

Best use of content marketing: Large
iProspect Denmark & GF Forsikring – Outsmarting the competitors with integrated search
s360 DK & FI & Yousician – Winning 2 Million Annual Clicks Through Content

Best use of data (PPC): Large
iProspect Denmark & GF Forsikring – Outsmarting the competitors with integrated search
iProspect UK, iProspect Denmark & Pandora – Finding the Paid & Organic Equilibrium: How Pandora applied OneSearch technology to deliver a 350% uplift in incremental revenue from Paid Search

Best use of data (SEO): Large
iProspect Denmark & GF Forsikring – Outsmarting the competitors with integrated search

Best Large PPC Agency
s360 DK

Best Large SEO Agency
s360 DK

Best Large Integrated Search Agency
s360 DK

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