TV 2 Creative og TV 2 Danmark havde varmet Københavnerbænken op med bl.a. tre guld ved Creative Circle Award for godt et par uger siden.
Og mandag aften i festivalpalæet i Cannes vandt bænken en bronzeløve i Outdoor-kategorien. Det markerer den første løve til dansk kreativitet ved årets Cannes Lions, men det er som antydet ikke første pris til bænken, der på enkel show it don’t tell it-facon skærer konsekvensen af klimaforandringerne ud i genbrugt metal.
Ud over de tre guldcirkler er det bl.a. blevet til tredobbelt Clio Grand ved Clio Entertainment og en graphite pencil ved D&AD. I Cannes Lions er Københavnerbænken den mest nominerede danske case indtil videre med seks shortlister.
Outdoor er Cannes Lions’ tredjestørste kategori med 1938 indsendte arbejder. Juryen sorterede ca. 90 pct. fra til shortlisten, og herfra har færre end hver tredje fået løve. 59 arbejder fik en løve, svarende til 3 pct. af alle indsendelser til kategorien.
Cannes Lions 2023
Danske løver
Bronze
Outdoor
- The Copenhagen Bench (special build)
TV 2 Danmark
TV 2 Creative
Danske shortlister
Brand Experience & Activation
- Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker
(breakthrough on a budget) - Unplug Denmark
Norlys & Dansk Røde Kors
Accenture Song, Accenture Song Production Studios, Orchestra + Help PR
(sponsorship & branded partnership)
Direct
- Use of Ambient Media: Large Scale
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Use of social platforms
Follow their leader
Non-violence project foundation
Nord DDB - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative
Media
- Not-for-profit/Charity/Government
Follow their leader
Non-violence project foundation
Nord DDB - Single-market Campaign
Rebreaking news
Netflix
Orbit Red + Wavemaker - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Market Disruption
Unplug Denmark
Norlys & Dansk Røde Kors
Accenture Song, Accenture Song Production Studios, Orchestra + Help PR
Outdoor
- Special build
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Ambient outdoor
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative - Corporate purpose & social responsibility
The Copenhagen Bench
TV 2 Danmark
TV 2 Creative
Entertainment for Gaming
- Use of gaming/streaming platforms
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Influencer & co-creation
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Audio-visual content
The Taverns
Blizzard
Bacon m.fl.
Industry Craft
- Brand & Communications Design
The Greatest Story ever Worn
Levis
Ballad - Brand & Communications Design
The Greatest Story ever Worn
Levis
Ballad
Glass: The Lion for Change
- Moms Mean Business
Zenbusiness
Bacon
Social & influencer
- Real-time response
Follow their leader
Non-violence project foundation
Nord DDB - Innovative use of influencers
Love Squad
Waoo
Uncle Grey, Forevr + Wavemaker - Content placement
Escape the loop
The International OCD Foundation
Ogilvy + Grey Health & Wellness - Social behaviour
Escape the loop
The International OCD Foundation
Ogilvy + Grey Health & Wellness
Film Craft
- Cinematography
Iran-e man
Pairi Daeza
New-land
Digital craft
- AI storytelling
Camouflags
Vice
Virtue + Brandhouse
- Technological Achievement in Digital Craft
Give a hand
Hello Monday/Dept
Hello Monday/Dept - Data Visualisation
Shortest Lives
Gent University Hospital
Uncle Grey m.fl.
Pharma
- Unbranded Product or Service Promotion
Life made possible
Novo Nordisk
Honeytrap
PR
- Not-for-profit/Charity/Government
Follow their leader
Non-violence project foundation
Nord DDB
Entertainment
- Non-fiction Film: Over 30 minutes
Kill your darlings
Togetherr
By the network + Drive studios
