Lise Hørdam kom i januar fra McDonald’s Danmark til Irma som ny marketingchef.
Irma tog sidste år hul på en ny strategi med markedsføring af den gamle dagligvarekæde i højsædet. Det er Lise Hørdam, der som ny marketingchef nu kommer til at stå i spidsen for den kommercielle del af udrulningen.
Lise Hørdam tiltrådte i januar efter en årrække hos McDonald’s Danmark, de seneste godt fire år som marketingchef.
Hun er uddannet i marketing manament ved CBS og i produktion & ledelse ved Medie- og Journalisthøjskolen, men har også en baggrund som multimediedesigner.
Tilmeld dig Bureaubiz’ brief om bureauer, reklame og marketing, og få samtidig information om nye job, navne, kurser, konferencer, cases med mere.
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| Cookie | Varighed | Beskrivelse |
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| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
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| at-rand | never | AddThis sets this cookie to track page visits, sources of traffic and share counts. |
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| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
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