Thor Ridderhaugen har siden 2014 drevet nudgingbureauet Decision Design.
Udover at have rådgivet en lang række virksomheder og organisationer er Thor Ridderhaugen kendt fra DR2- programmet, Detektor, hvor han optræder som ekspert i nudging.
Thor Ridderhaugen er uddannet cand.mag. i tværkulturelle studier fra Københavns Universitet.
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