Af Finn Graversen fg@kabelmail.dk

Det amerikanske blad har lavet en liste over verdens mest kreative og innovative marketing-personer. Listen rummer også kunder.

I den danske bureauverden har man ofte skelet lidt misundeligt over på den anden side af Øresund, hvor de kreative muligheder – og dermed det kreative niveau – ser ud til at have det noget bedre.

Var man i tvivl, så behøver man ikke være det mere. Det amerikanske medie, Creativity, som er en del af AdAge, har lavet en liste med 50 personer, der ses som de mest kreative og innovative og som nogen man kan finde inspiration hos.

Der er ikke tale om blot kreative reklamefolk. Listen rummer alle slags kreative. F.eks. er Ikeas Marketing Manager, Nils Larsson på listen – sammen med 7 andre svenskere.

I Danmark har Creative Circle tidligere offentliggjort en liste over de mest kreative, men den byggede alene på vundne priser.

Der er ikke tale om en rangordning fra 1 til 50, og går man ind på dette site, så kan man læse mere om hver enkelt person ved at klikke på navnet.

  • Jad Abumrad and Robert Krulwich, Hosts, Radiolab
  • Will Arnett and Jason Bateman, Founders, Dumbdumb
  • Darren Aronofsky, Director
  • Mark Bernath and Eric Quennoy, Executive Creative Directors, WIeden & Kennedy Amsterdam
  • Kirk Baxter and Angus Wall, Editors, Rock Paper Scissors
  • Paris Barclay, Director
  • Sam Bompas and Harry Parr, Food Artists
  • Angela Ahrendts, CEO and Christopher Bailey, Creative Director, Burberry
  • Perry Chen, Founder, Kickstarter
  • David Droga, Creative Chairman, Droga5

 

  • David Fincher, Director
  • Jennifer Egan, Author
  • Nicholas Felton, Founder, Daytum
  • Tina Fey, Actress/Comedian/Author
  • Anna Gerber and Britt Iverson, Founders Visual Editions
  • Mikael Hed, CEO, Niklas Hed, COO, Rovio
  • Alexander Herve, Executive Creative Director, DDB Paris
  • Flo Heiss, ECD and Perry Price, Director of Innovation, Dare
  • Jody Hill, Director/Writer and Danny McBride, Writer/Actor
  • Susan Hoffman and Mark Fitzloff, ECDs and Iain Tait, Global Interactive ECD, Wieden Kennedy

 

  • Aaron Koblin, Digital Technology Artist, Chris Milk, Director
  • Fredrik Jansson, Creative Director, Staffan Lamm and Christoffer Persson, Designers/Art Directors, Forsman & Bodenfors
  • Masashi Kawamura, Co-founder, Party
  • Nils Larsson, Marketing Manager, Ikea Sweden
  • Kirsten Lepore, Animator
  • Robert Lopez, Trey Parker and Matt Stone, Creators, The Book of Mormon
  • Dietrich Mateschitz and Amy Taylor, Red Bull
  • Jane McGonigal, Game Designer/Author
  • Pelle Nilsson, Anders Wahlquist, Petter Westlund, Founders, B-Reel
  • Jamie Nordstrom and Sam Hogenson,President, VP/Business Information Office, Nordstrom Direct

 

  • Markus Persson, Videogame Creator, Minecraft
  • Mr. Doob, Developer
  • Ryan Murphy, Executive Producer
  • Anthony Palmer, CMO, Kimberly-Clark
  • Emily Pilloton, Founder, Project H Design
  • Mark Pincus, CEO and Chris Trottier, Principal Game Designer, Zynga
  • Jon Rafman, Artist
  • Andy Samberg, Akiva Schaffer and Jorma Taccone, Comedians, The Lonely Island
  • Nicolas Roope, ECD, Poke London, Co-founder, Hulger
  • Sputniko, Artist
  • Doug Sweeny, Y&R West

 

  • Kevin Systrom, Founder, Instagram
  • Ai Weiwei, Artist
  • Kristen Wiig, Actress/Comedian/Writer
  • Brian Wong, Founder, Kiip

Kommentarer

  1. Der er faktisk også en dansker med – Britt Iversen. Og nu vi er ved det er Nicolas Roope også halv dansk så 8-2 til Sverige over Danmark.

  2. It’s great to see that innovation isn’t something owned by an advertising agency. It isn’t even owned solely by the creatives within an advertising agency. There shouldn’t be a battle or a conflict of interest between the creatives and the marketing guys within an agency, or the agency versus the marketing management of a company. Innovation has to happen in all areas. And the marketing managers and marketing guys need to see themselves as creatives as well. Then great things will happen!! This is how we at URGE want to work.

  3. Mike, believe me, finding management guys who think they are creatives will be a rather small problem in this context.

Få nyhedsbrev

Tilmeld dig Bureaubiz’ ugentlige brief om bureauer, reklamefolk og marketing - og kom bedre rundt om branchen hver dag.

Tilmeld nyhedsbrev
En del af Creative Club