Jeg skal blankt indrømme – jeg kendte ikke Studio Total, da der her til formiddag ankom en mail med emnefeltet “R:I:P: Studio total (2008-2013)”
Ordlyden i mailen antydede endda, at den var fra en, jeg kender. Men der var ikke noget, der vandt genklang, og så er spørgsmålet om man går hurtigt videre, eller om tricket virker.
I dette tilfælde blev det det sidste.
Mailen fortæller, at bureauets ejere – Tomas Mazetti og Per Cromwell – nu har besluttet at lukke. Det sker med følgende tekst:
“What could two poor, uneducated drifters do in the world of advertising? We decided to find out. Five years, we gave our little experiment.
It became, by far, the best five years of our lives. We made money, we won awards. We met Rockstars, Prime Ministers and Prime Ministers yet to be. We drove really fast boats into really hard rocks and flew aeroplanes at lower altitudes than most. We got hunted by the KGB. We got bona fide groupies. We made fools of ourselves in ways we couldn’t have imagined before Studio Total. Example: live on CNN in front of eighty million people.
And yes. We burned money but we always seemed to earn even more (some investements payed off…). We annoyed the many and got loved by the very, very few. (Well, STATISTICALLY someone ought to have loved us, no?) We learned a lot, and forgot even more.
Now our time is up. Did we accomplish anything? That’s a tricky question. “”אֵין כָּל חָדָשׁ תַּחַת הַשָּׁמֶשׁ” as God probably would have said. But no-one, NO-ONE, can say we didn’t try.
If you want to write anything on our grave do it here.
Svenske Resume omtaler lukningen – og det tyder på, at Studio Total har været et lige så utraditionelt indslag i reklamebranchen, som afskeden antyder.
Studio Total har været kendt for at bruge bluff til at få opmærksomhed – de er også blevet afsløret i at benytte falske navne og ikke betale deres regninger.
Tomas Mazetti hed tidligere Bergkvist til efternavn, mens Per Cromwell hed Per Eriksson.
Resume er således ikke helt overbevist om lukningen er ægte, men konstaterer dog, at Tomas Mazetti virker oprigtig, når han over for mediet siger, at bureauet nu går i graven.
Resume: Hur känns det att lägga ner?
– Just nu känns det skönt. Det är svårt att driva en byrå när man har 80 procent av engagemanget någon annanstans, säger Tomas Mazetti och syftar på sitt engagemang i kampen mot diktaturen i Vitryssland.
