Finn Graversen
fg@kabelmail.dk
Ny film opfordrer englænderne til at lave god morgenmad om lørdagen. Lurpak gik stærkt frem i England i 2008.
Det er reklamebureauet Wieden & Kennedy, der har skabt en ny film for det danske smørmærke, Lurpak. Filmen opfordrer englænderne til at gøre noget ekstra ud af morgenmaden lørdag morgen.
Se filmen her
Lurpak er blandt de største dagligvaremærker i England og gik frem i 2008. På en opgørelse fra Nielsen gik Lurpak i 2008 fire pladser frem til nr. 36 på basis af en fremgang på 22 pct. til 180-185 mio. Pund (ca. 1,5 mia. kr. ved den nuværende valutakurs).
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