Af Peter Engholm, journalist
Kilde: Getty Images.

Uncle Grey vandt de første danske bronzeløver ved årets Cannes Lions, og håndværkskategorierne udløste godt en håndfuld shortlister til 6 danske bureauer.

Opdateret med bronzeløverne.

Oven på førstedagen i årets Cannes Lions, hvor Kühl & Han vandt Grand Prix og Hello Monday vandt en guldløve – begge i Design Lions, var andendagen mere behersket, set med danske kreative briller.

Der var 17 danske shortlister i spil i 5 kategorier, og der var løver i 2 af dem – begge gik til Uncle Grey:

  • Social & Influencer
    Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Creative Strategy
    Truthmark for Canon (Consumer Durables)
    Uncle Grey

Forinden var dagens shortlister blevet offentliggjort. Festivalen har 3 craft-kategorier, og der var dansk håndværk i 2 af dem; Digital Craft og Film Craft.

I Digital Craft fortsætter Hello Monday for at tiltrække opmærksomhed med Fingerspelling-casen og får to nomineringer, mens Virtue og No Sleep får én for DDR-museet, og AKQA én for Earthspeakr.

I Film Craft er sound design og musikkollektivet Ballad på shortlisten med The Journey for Zillow, og Copenhagen VFX er shortlistet for IWC.

Det bringer det samlede antal af danske shortlister op på 30 indtil videre.

I de tre Entertainment-kategorier var der ingen danske arbejder på shortlisten.

Cannes Lions 2021 – danske resultater

Grand Prix 

  • Design
    H&M Looop for H&M (Retail Environment & Experience Design)
    Kühl & Han

Guld

  • Design
    Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
    Hello Monday

Sølv

  • Design
    Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
    Hello Monday
  • Design
    H&M Looop for H&M (Event Storytelling)
    Kühl & Han
  • Outdoor
    H&M Looop for H&M (Displays)
    Kühl & Han

Bronze

  • Social & Influencer
    Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Creative Strategy
    Truthmark for Canon (Consumer Durables)
    Uncle Grey

Shortlister

Creative Strategy

  • Truthmark for Canon (Consumer Durables)
    Uncle Grey
  • Truthmark for Canon (Corporate Purpose & Social Responsibility)
    Uncle Grey
  • Truthmark for Canon (Brave Brands)
    Uncle Grey
  • Looks Like You Need To Let It Out for Business Iceland (Travel / Leisure)
    Essencius

Direct

  • Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Lotto Christmas Collection, Danske Spil (Use of ambient media: Small Scale)
    Robert/Boisen & Like-Minded, Banyo og Playground Marketing
  • Lotto Christmas Collection, Danske Spil (Launc / Re-launch)
    Robert/Boisen & Like-Minded, Banyo og Playground Marketing
  • Adopt a Keg for Carlsberg (Real-time response)
    AKQA

PR

  • The Empty Chairs for Børns Vilkår  (Use of events and stunts)
    Uncle Grey
  • Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
    dentsu X og Hjaltelin Stahl
  • Remote Controlled Turism for Visit Faroe Islands (Use of technology)
    Mensch, Sansir og Verizon
  • Black Friday (Re)sale, Ikea (Corporate Image, Communication & Reputation Management)
    Hjaltelin Stahl
  • Truthmark for Canon (Social Behaviour)
    Uncle Grey
  • Black Friday (Re)sale, Ikea (Social Behaviour)
    dentsu X og Hjaltelin Stahl

Social & Influencer

  • Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Whopper Reply for Burger King (Breakthrough on a budget)
    Uncle Grey

Design

  • Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
    Hello Monday
  • Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
    Hello Monday
  • H&M Looop for H&M (Retail Environment & Experience Design)
    Kühl & Han
  • H&M Looop for H&M (Event Storytelling)
    Kühl & Han

Media

  • Truthmark for Canon (Use of digital platforms)
    Uncle Grey

Outdoor

  • Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
    Robert/Boisen & Like-minded
  • H&M Looop for H&M (Displays)
    Kühl & Han

Print & Publishing

  • Missed Shots for Canon (Cultural Insight)
    Uncle Grey

Digital Craft

  • Fingerspelling with machine learning for American Society for Deaf Children (Innovative use of technology)
    Hello Monday
  • Fingerspelling with machine learning for American Society for Deaf Children (Technological achievement in digital craft)
    Hello Monday
  • Tear down this wall for The DDR Museum (AR / VR Immersive storytelling)
    Virtue og No Sleep
  • Earthspeakr for Olafur Eliasson (AR / VR Utility)
    AKQA

Film Craft

  • The Journey for Zillow (Production Design / Art Direction)
    Ballad m.fl.
  • IWC – Born of a dream – A boy from San Mateo for IWC Schaffhausen (Direction)
    Copenhagen VFX m.fl.

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