Af Peter Engholm, journalist

Juryen så bort fra 96 pct. af de indsendte arbejder, da den uddelte løver til digital håndværk. 2 af løverne var danske. Vi samler også samtlige 46 danske shortlister. Se listen her.

Når nu Hello Monday mandag vandt både guld og sølv i digital design, så indikerer det, at håndværket holder. Det blev bekræftet onsdag eftermiddag, da bureauet vandt sølv i Digital Craft Lions for selvsamme case; Fingerspelling with machine learning.

Det blev også til en bronzeløve i kategorien, idet Virtue og No Sleeps storytelling for DDR-museet nok engang modtog en jurys anerkendelse.

Digital Craft havde modtaget 703 arbejder til bedømmelse, og de blev bedømt kritisk: Der var i snit en løve til hvert 25. arbejde. 

Der er to dage tilbage af årets Cannes Lions, men allerede nu kan der gøres status, for shortlisterne i alle kategorier er blevet offentliggjort. 34 nominerede arbejder har Denmark som afsenderland, mens andre 12 arbejder har krediteret danske bureauer – 46 nomineringer i alt. 

De 34 shortlister med Danmark som afsender skal ses i forhold til de 255 danske indsendelser til årets festival. Godt 13 pct. af de danske arbejder kom på shortlisten. Det er faktisk en høj andel.

Til Cannes Lions var der i år indsendt 29.078 arbejder, og 2647 kom på shortlisten – svarende til 9 pct. Dette understreger ikke kun, at danske bureauer hæver sig over branche-standarden, når det gælder shortlister, men også at det er en præstation i sig selv at blive nomineret. 

Cannes Lions – danske løver i onsdagens kategorier

Sølv

  • Digital Craft
    Fingerspelling with machine learning for American Society for Deaf Children (Technological achievement in digital craft)
    Hello Monday

Bronze

  • Digital Craft
    Tear down this wall for The DDR Museum (AR / VR Immersive storytelling)
    Virtue og No Sleep

Cannes Lions 2021: Alle danske shortlister

Creative Strategy

  • Truthmark for Canon (Consumer Durables)
    Uncle Grey
  • Truthmark for Canon (Corporate Purpose & Social Responsibility)
    Uncle Grey
  • Truthmark for Canon (Brave Brands)
    Uncle Grey
  • Looks Like You Need To Let It Out for Business Iceland (Travel / Leisure)
    Essencius

Direct

  • Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Lotto Christmas Collection, Danske Spil (Use of ambient media: Small Scale)
    Robert/Boisen & Like-Minded, Banyo og Playground Marketing
  • Lotto Christmas Collection, Danske Spil (Launc / Re-launch)
    Robert/Boisen & Like-Minded, Banyo og Playground Marketing
  • Adopt a Keg for Carlsberg (Real-time response)
    AKQA

PR

  • The Empty Chairs for Børns Vilkår  (Use of events and stunts)
    Uncle Grey
  • Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
    dentsu X og Hjaltelin Stahl
  • Remote Controlled Turism for Visit Faroe Islands (Use of technology)
    Mensch, Sansir og Verizon
  • Black Friday (Re)sale, Ikea (Corporate Image, Communication & Reputation Management)
    Hjaltelin Stahl
  • Truthmark for Canon (Social Behaviour)
    Uncle Grey
  • Black Friday (Re)sale, Ikea (Social Behaviour)
    dentsu X og Hjaltelin Stahl

Social & Influencer

  • Whopper Reply for Burger King (Retail)
    Uncle Grey
  • Whopper Reply for Burger King (Breakthrough on a budget)
    Uncle Grey

Design

  • Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
    Hello Monday
  • Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
    Hello Monday
  • H&M Looop for H&M (Retail Environment & Experience Design)
    Kühl & Han
  • H&M Looop for H&M (Event Storytelling)
    Kühl & Han

Media

  • Truthmark for Canon (Use of digital platforms)
    Uncle Grey

Outdoor

  • Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
    Robert/Boisen & Like-minded
  • H&M Looop for H&M (Displays)
    Kühl & Han

Print & Publishing

  • Missed Shots for Canon (Cultural Insight)
    Uncle Grey

Digital Craft

  • Fingerspelling with machine learning for American Society for Deaf Children (Innovative use of technology)
    Hello Monday
  • Fingerspelling with machine learning for American Society for Deaf Children (Technological achievement in digital craft)
    Hello Monday
  • Tear down this wall for The DDR Museum (AR / VR Immersive storytelling)
    Virtue og No Sleep
  • Earthspeakr for Olafur Eliasson (AR / VR Utility)
    AKQA

Film Craft

  • The Journey for Zillow (Production Design / Art Direction)
    Ballad m.fl.
  • IWC – Born of a dream – A boy from San Mateo for IWC Schaffhausen (Direction)
    Copenhagen VFX m.fl.

Film

  • What is truly Scandinavian? for SAS (Travel / Leisure)
    &Co, &Co Productions og New Land
  • What is truly Scandinavian? for SAS (Cultural Insight)
    &Co, &Co Productions og New Land
  • Born in quarantine for Facebook
    Bacon, Ballad m.fl.
  • #Herzensangelegenheit for Docmorris (Healthcare)
    Agent Zoo m.fl.
  • The Tower for Volvo Trucks (Consumer Services / BtB)
    Bacon, Verizon m.fl.
  • The Tower for Volvo Trucks (Viral Film)
    Bacon, Verizon m.fl.

Brand Experience & Activation

  • Volkswagen California – Visit the Road for Volkswagen (Automotive)
    Twenty Agency, OMD Danmark og Help PR
  • Black Friday (Re)Sale for IKEA (Use of Website / Microsites)
    Hjaltelin Stahl
  • Truthmark for Canon (Use of Website / Microsites)
    UncleGrey
  • Tear down this wall for The DDR Museum (Digital Installations)
    Virtue og No Sleep
  • Lotto Christmas Collection for The Danish National Lottery (360 Integrated Brand Experience)
    Robert/Boisen & Like-minded, Banyo Agency og Playground Marketing
  • H&M Looop for H&M (Brand-owned Experiences)
    Kühl & Han m.fl.
  • Looks like you need to let it out for Business Iceland (Cultural Insight)
    Essencius m.fl.

Creative eCommerce

  • Black Friday (Re)Sale for IKEA (Retail & Customer Promotions)
    Hjaltelin Stahl

Mobile

  • Tear down this wall for The DDR Museum (Activation by Location)
    Virtue og No Sleep
  • Tear down this wall for The DDR Museum (Games)
    Virtue og No Sleep

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