Når nu Hello Monday mandag vandt både guld og sølv i digital design, så indikerer det, at håndværket holder. Det blev bekræftet onsdag eftermiddag, da bureauet vandt sølv i Digital Craft Lions for selvsamme case; Fingerspelling with machine learning.
Det blev også til en bronzeløve i kategorien, idet Virtue og No Sleeps storytelling for DDR-museet nok engang modtog en jurys anerkendelse.
Digital Craft havde modtaget 703 arbejder til bedømmelse, og de blev bedømt kritisk: Der var i snit en løve til hvert 25. arbejde.
Der er to dage tilbage af årets Cannes Lions, men allerede nu kan der gøres status, for shortlisterne i alle kategorier er blevet offentliggjort. 34 nominerede arbejder har Denmark som afsenderland, mens andre 12 arbejder har krediteret danske bureauer – 46 nomineringer i alt.
De 34 shortlister med Danmark som afsender skal ses i forhold til de 255 danske indsendelser til årets festival. Godt 13 pct. af de danske arbejder kom på shortlisten. Det er faktisk en høj andel.
Til Cannes Lions var der i år indsendt 29.078 arbejder, og 2647 kom på shortlisten – svarende til 9 pct. Dette understreger ikke kun, at danske bureauer hæver sig over branche-standarden, når det gælder shortlister, men også at det er en præstation i sig selv at blive nomineret.
Cannes Lions – danske løver i onsdagens kategorier
Sølv
- Digital Craft
Fingerspelling with machine learning for American Society for Deaf Children (Technological achievement in digital craft)
Hello Monday
Bronze
- Digital Craft
Tear down this wall for The DDR Museum (AR / VR Immersive storytelling)
Virtue og No Sleep
Cannes Lions 2021: Alle danske shortlister
Creative Strategy
- Truthmark for Canon (Consumer Durables)
Uncle Grey - Truthmark for Canon (Corporate Purpose & Social Responsibility)
Uncle Grey - Truthmark for Canon (Brave Brands)
Uncle Grey - Looks Like You Need To Let It Out for Business Iceland (Travel / Leisure)
Essencius
Direct
- Whopper Reply for Burger King (Retail)
Uncle Grey - Lotto Christmas Collection, Danske Spil (Use of ambient media: Small Scale)
Robert/Boisen & Like-Minded, Banyo og Playground Marketing - Lotto Christmas Collection, Danske Spil (Launc / Re-launch)
Robert/Boisen & Like-Minded, Banyo og Playground Marketing - Adopt a Keg for Carlsberg (Real-time response)
AKQA
PR
- The Empty Chairs for Børns Vilkår (Use of events and stunts)
Uncle Grey - Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
dentsu X og Hjaltelin Stahl - Remote Controlled Turism for Visit Faroe Islands (Use of technology)
Mensch, Sansir og Verizon - Black Friday (Re)sale, Ikea (Corporate Image, Communication & Reputation Management)
Hjaltelin Stahl - Truthmark for Canon (Social Behaviour)
Uncle Grey - Black Friday (Re)sale, Ikea (Social Behaviour)
dentsu X og Hjaltelin Stahl
Social & Influencer
- Whopper Reply for Burger King (Retail)
Uncle Grey - Whopper Reply for Burger King (Breakthrough on a budget)
Uncle Grey
Design
- Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
Hello Monday - Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
Hello Monday - H&M Looop for H&M (Retail Environment & Experience Design)
Kühl & Han - H&M Looop for H&M (Event Storytelling)
Kühl & Han
Media
- Truthmark for Canon (Use of digital platforms)
Uncle Grey
Outdoor
- Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
Robert/Boisen & Like-minded - H&M Looop for H&M (Displays)
Kühl & Han
Print & Publishing
- Missed Shots for Canon (Cultural Insight)
Uncle Grey
Digital Craft
- Fingerspelling with machine learning for American Society for Deaf Children (Innovative use of technology)
Hello Monday - Fingerspelling with machine learning for American Society for Deaf Children (Technological achievement in digital craft)
Hello Monday - Tear down this wall for The DDR Museum (AR / VR Immersive storytelling)
Virtue og No Sleep - Earthspeakr for Olafur Eliasson (AR / VR Utility)
AKQA
Film Craft
- The Journey for Zillow (Production Design / Art Direction)
Ballad m.fl. - IWC – Born of a dream – A boy from San Mateo for IWC Schaffhausen (Direction)
Copenhagen VFX m.fl.
Film
- What is truly Scandinavian? for SAS (Travel / Leisure)
&Co, &Co Productions og New Land - What is truly Scandinavian? for SAS (Cultural Insight)
&Co, &Co Productions og New Land - Born in quarantine for Facebook
Bacon, Ballad m.fl. - #Herzensangelegenheit for Docmorris (Healthcare)
Agent Zoo m.fl. - The Tower for Volvo Trucks (Consumer Services / BtB)
Bacon, Verizon m.fl. - The Tower for Volvo Trucks (Viral Film)
Bacon, Verizon m.fl.
Brand Experience & Activation
- Volkswagen California – Visit the Road for Volkswagen (Automotive)
Twenty Agency, OMD Danmark og Help PR - Black Friday (Re)Sale for IKEA (Use of Website / Microsites)
Hjaltelin Stahl - Truthmark for Canon (Use of Website / Microsites)
UncleGrey - Tear down this wall for The DDR Museum (Digital Installations)
Virtue og No Sleep - Lotto Christmas Collection for The Danish National Lottery (360 Integrated Brand Experience)
Robert/Boisen & Like-minded, Banyo Agency og Playground Marketing - H&M Looop for H&M (Brand-owned Experiences)
Kühl & Han m.fl. - Looks like you need to let it out for Business Iceland (Cultural Insight)
Essencius m.fl.
Creative eCommerce
- Black Friday (Re)Sale for IKEA (Retail & Customer Promotions)
Hjaltelin Stahl
Mobile
- Tear down this wall for The DDR Museum (Activation by Location)
Virtue og No Sleep - Tear down this wall for The DDR Museum (Games)
Virtue og No Sleep
