Seks danske bureauer nomineret til VM i Search

De danske digitale bureauer tager traditionelt godt fra ved nomineringerne til de forskellige Search Awards. Det gør de også i år på shortlisten til VM i search eller Global Search Awards, som det retteligt hedder. Fire bureauer er at finde på shortlisten, hvor især iProspect og Refyne har mange hver især. Og sidstnævnte er ovenikøbet nomineret til både Best Global Small PPC Agency, Best Global Small SEO Agency og Best Global Small Integrated Search Agency. Sidstnævnte er Lazzaweb også nomineret til. Deruover er det unge bureau Kant nomineret som den bedste globale start-up.

Her er de danske nomineringer:

iProspect Danmark

• Kunde: Stokke (sammen med Carat)
  Case: Maximizing Profitability Through Integrated Search
  Kategorier:
  Best Use of Search – Retail / Ecommerce (PPC): Large
  Best use of Search – B2C (PPC): Large
  Best Integrated Campaign: Large
  Most Innovative Campaign (PPC): Large
  Best Global PPC Campaign: Large
  Best Use of Data (PPC): Large
  Best European PPC Campaign
• Kunde: VIA University College EVU 
  Case: Beating the competitors by integrating SEO and SEM with OneSearch
  Kategorier:
  Best Use of Search – Third Sector/Not for Profit: Large
  Best Low Budget Campaign (PPC): Large
  Most Innovative Campaign (PPC): Large
• Kunde: IKEA Denmark
  Case: Adapting to market changes: How content clusters can drive growth in a declining search market
  Kategori: Kategori: Best Use of Search – B2C (SEO): Large
• Kunde: Tulip Bacon (Sammen med Carat)
  Case: The recipe for crispy data! – sammen med Carat
  Kategorier:
  Best Use of Search – B2C (SEO): Large
  Best Use of Search – FMCG
  Best Use of Data (SEO): Large
• Kunde: Audika
  Case: Local never sounded better
  Kategorier:
  Best Local Campaign (PPC): Large
  Most Innovative Campaign (PPC): Large
• Kunde: CeriX
  Case: Leveraging automation and geop-based technology
  Kategorier:
  Best Local Campaign (PPC): Large
  Low Budget Campaign (PPC): Large
  Most Innovative Campaign (PPC): Large
  Best Use of Data (PPC): Large

Refyne Agency

• Kunde: Zizzi
  Case: A Sizeable Increase: Zizzi’s Winning Strategy to Plus-Size Generic Traffic
  Kategorier:
  Best Use OF Search – Retail / Ecommerce (SEO): Small
  Best Use Data (SEO): Small
  Best Use OF Search – Fashion: Small
  Most Innovative Campaign (SEO): Small
  Best Global SEO Campaign: Small
  Best European SEO Campaign
• Kunde: Zizzi
  Case: Defying Dimensions: Zizzi’s Triumph in Tailoring Success Beyond Size
  Kategorier:
  Best Use of Search – B2C (PPC): Small
  Best Use of Search – Fashion: Small
  Best Global PPC Campaign: Small
• Kunde: Zizzi
  Case: Shopping the Plus Side: Zizzi’s Game-Changing Approach to Google Shopping
  Kategorier:
  Best Use of Search – Retail / Ecommerce (PPC): Small
  Best Use of Search – B2C (PPC): Small
  Best Use of Search – Fashion: Small
  Best Global PPC Campaign: Small
• Kunde: Lyreco:
  Case: Scaling B2B Dominance: Success on a Thriving Shoestring Budget
  Kategorier:
  Best Use of Search – B2B (PPC): Small
  Best Low Budget Campaign (PPC): Small
• Kunde: OK a.m.b.a.
  Case: Unlocking the FAQ enigma to attract a multifaceted audience
  Kategorier:
  Best Use of Search – B2C (SEO): Small
  Best Use of Content Marketing: Small
  Best Use of Data (SEO): Small
  Best European SEO Campaign
• Kunde: Cryos International
  Case: Empathy-Engineered SEO: Crafting Search Paths to aspiring parents!
  Kategorier:
  Most Innovative Campaign (SEO): Small
  Best Global SEO Campaign: Small
  Best Use of Content Marketing: Small
  Best European SEO Campaign
  
• Best Global Small PPC Agency
• Best Global Small SEO Agency
• Best Global Small Integrated Search Agency

Lazzaweb

• Kunde: The Meat Club
  Case: Raising the Steaks with SEO: A Delicious Recipe for Growth
  Kategorier:
  Best Use of Search – Retail / Ecommerce (SEO): Small
  Best Low Budget Campaign (SEO): Small
• Kunde: Cykelexperten
  Case: Climbing New Heights of Profit Through Google Advertising
  Kategori: Best Use of Search – Retail / Ecommerce (PPC): Small
• Kunde: Geekd
  Case: Unlocking Next Level with Google Marketing Synergies
  Kategori: Best Integrated Campaign: Small
• Kunde: OS Frisørartikler
  Case:Kategori: utting Through the Competition: The Power of Google
  Best Integrated Campaign: Small
  
• Best Global Small Integrated Search Agency

Searchmind

• Kunde: Rains
  Case: How an Excerpt of Hundred of Small Things Made the Biggest Difference
  Kategori: Best Use of Search – Retail / Ecommerce (SEO): Large
• Kunde: Rains
  Case: Performance Max Made it Pouring Rains on New Markets
  Kategorier:
• Best Global PPC Campaign: Large
• Best Global PPC Campaign: Large
• Kunde: Munkstore
  Case: How an Excerpt of Hundred of Small Things Made the Biggest Difference
  Kategori: Best Global SEO Campaign: Large

Resolution Denmark

• Kunde: Tryg
  Case: Insuring Greater Visibility & Claiming Market Leadership in <1 Year with a +298% SEO Boost
  Kategori: Best Use of Search – Finance (SEO): Large
• Kunde: DSB
  Case: Manipulating data to travel through time and price ranges
  Kategori: Best Use of Search – Travel/Leisure (PPC): Large
• Kunde: Arla Foods
  Case: Identifying 40.000 Product Priorities at Scale Using AI / GPT
  Kategorier:
  Best Use of Search – FMCG
  Most Innovative Campaign (SEO): Large
  Best Use of Data (PPC):Small

Kant

• Best Global Start-up Agency