Dokumentérbar effekt – på et leje af markedsføringsstrategi, innovativ medieaktivering og kreativitet. Den internationale effektpris kommer til landet i november under navnet Effie Awards Denmark. Kreativitet & Kommunikation arrangerer og kunne i sidste måned præsentere disse fire juryledere:
- Karina Holm Henriken, CEO og Partner i We Love People
- Kim Boisen, CEO & Co-founder i Robert/Boisen & Like-minded
- Lars Samuelsen, Chief Strategy Officer & Creative Chairman hos Grey Group
- Ørnulf Johnsen, CEO i &Co. / Partner i NoA
De agerer moderatorer for juryens diskussioner om indsendelserne. Og hvem skal så diskutere? Det skal 64 personer fra de mest effektive bureauer i Danmark med bred repræsentation på forskellige bureautyper. Dertil kommer kommunikations- og marketingprofiler fra erhvervslivet, som er indstillet af bureauerne.
Udvælgelseskriterierne har blandt andet været intensiv erfaring med kreativ og effektiv kommunikation, som har styrket virksomheders brands i markedet. Men bureauerne er også blevet opfordret til at indstille unge talenter, da en mangfoldig jury resulterer i de bedste bedømmelser.
Effie Awards Denmark har deadline for indsendelser den 26. august, og der kan indsendes arbejder, som har været indrykket i perioden fra 1. april 2020 til 31. marts 2022. Nye Effie-partnerlande må inddrage en toårig periode ved første awardshow, og det har Kreativitet & Kommunikation valgt.
Effie Awards Denmark erstatter Advertising Effectiveness Award, og alle kan sende indsendelser til Effie Denmark.
Effie Awards Denmark 2022 – den samlede jury:
- De fire ovennævnte juryledere samt:
- Alexander Faxø, Social & Brand Activation Strategist, Robert/Boisen & Like-minded
- Anders Christiansen, Business Partner / Director – Branding & Advertising, Mindshare Danmark
- Anders Holvøe, Head of Marketing & Digital, Telenor
- Andreas Hansen, Managing Director, UM Nordic Denmark
- Andreas Hoff, Creative Director, Uncle Grey
- Anne Mette Bundgaard, Marketing Manager, Dansk Retursystem
- Anne Stokholm, Director – Associeret Partner, Orchestra
- Annette Flinck, Senior Strategic Planner, Accenture Song DK
- Aylin Kanpak Gjerloeff, Senior Strategic Planner, &Co. / NoA
- Birgitte Kold Ingwersen, CMO, Molslinien
- Bo Damgaard, Managing Director, OMD Danmark
- Casper Juul Kaufmann, CEO & Co-owner, WDP X
- Charlotte Porsager, Chief Operating Officer, Uncle Grey
- Christian Budtz, Executive Strategy Director, Accenture Song DK
- Christina Ifijenia Kotzia, Head of Research, Orchestra
- Christina Tønnesen, Managing Partner, Mensch
- Clara Prior-Knock, Creative Director, Uncle Grey
- Claus Andersen, Managing Director, Hearts & Science + Drum CPH
- Eva Lundgreen, Brand- & Marketingdirektør, Telia Danmark
- Eva Svavars, Partner, Lead Agency
- Eva Tolstrup Ziegler, Kommunikationschef, Sundhedsstyrelsen
- Farah Dib, Co-founder & Creative Director, Twenty Agency
- Heinrich Vejlgaard, Creative Director / Partner, Robert/Boisen & Like-minded
- Jacob Kildebogaard, Direktør, Partner /COO, Ambition
- Jakob Kaare Jensen, COO & Partner, TBWA/Connected
- Jeppe Ritz, Creative Director, Brandhouse/Subsero
- Jesper Thyssen, Marketing Director, 3 Danmark
- Josephine Winther-Poupinel, Chief Operating Officer, Uncle Grey
- Julie Daugaard, Executive Strategy & Growth Director, dentsu
- Kamille Rannes, Head of Strategy, We Love People
- Karina Petersen, Vicedirektør, Rådet for Sikker Trafik
- Kasper Kjærsgaard Jensen, CEO & Partner, Nørgård Mikkelsen
- Lisbeth Olsgaard, Head of Branding, Landbrug & Fødevarer
- Louise Helstrup Guldager, Head of PR, Oxymoron
- Louise Simoni, Head of Campaign, Primetime
- Mads Tagel, Creative Director, Accenture Song DK
- Marie Hürdum, Marketing Director, McDonald’s
- Mark Müller, Creative Director, Advice
- Martin Michael Hansen, Co-CEO – Senior Partner, Yellow/Umwelt
- Mathias Birkvad, Director of Strategy, &Co. / NoA
- Mathilde Laumann Purup, Head of Client Services, Publicis
- Mette Munk, Head of Group Branding, Design & Digital Communications, Danfoss
- Michael Kowal, Strategisk Direktør, NORD/DDB
- Michael Stein, Head of Marketing, Semler
- Morten Hershøj, Director, Advice
- Morten Riisgaard, Marketing- og Kommunikationschef, Home
- Pernille Arnaa, Scandinavian Marketing Director, Lactalis
- Peter Dalum, Projektchef, Kræftens Bekæmpelse
- Ralf Lodbjerg, CCO & Partner, Advice
- Rasmus Frimand Jensen, Head of Creative, Primetime
- Rasmus Otto, Chief Brand Strategist, Danske Bank
- Rasmus Philip, Strategic Planner, &Co. / NoA
- Rikke Grønborg Crown, Head of Branding & Campaigns, Danske Spil
- Rikke Kristine Østergaard, Director, Advice
- Sally Møller, Chief Growth Officer, dentsu
- Simon Mejsner Sørensen, Digital Strategist, Publicis Danmark
- Sus Mandrup Hansen, Associate Director, Accenture Song DK
- Søren Christensen, Strategy Director & Partner, Robert/Boisen & Like-minded
- Thomas Christenson, Client Service Director, &Co. / NoA
- Thorkild Bjerre, Creative Director, Another
- Tobias Enné, Creative Director, Mensch
- Tomas Olesen, Chief Strategy Officer & Partner, Envision
- Trine Pilgaard Jørgensen, Digital Chefrådgiver, Lead Agency
- Victor Petri, Partner – Head of Activation, Robert/Boisen & Like-minded
