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Nyheder

22. maj 2025

Regeringen forbyder reklamer for usunde fødevarer rettet mod børn

Branchen er ikke i stand til at overholde sine egne regler, lyder det fra ervhvervsminister Morten Bødskov.
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Podcast

22. maj 2025

Design kan – indramme

Hvordan designer man løsninger, der både er funktionelle, smukke og samtidig følger med tiden i forhold til bæredygtighed?
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Nyheder

21. maj 2025

EU anklager TikTok for brud på digitale spilleregler

TikTok lever ikke op til kravene i Digital Services Act, lyder det fra EU-Kommissionen. Virksomheden kritiseres bl.a. for manglende gennemsigtighed om annoncer, hvilket kan gøre det svært at opdage svindel og politisk manipulation. En bøde på 6 pct. af den globale omsætning kan blive konsekvensen.
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Nyheder

20. maj 2025

Greenwashing: Folketinget har vedtaget en ændring af markedsføringsloven

Nu er Forbrugermandens praksis på miljømarkedsføringsområdet blevet vedtaget af Folketinget.
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Nyheder

20. maj 2025

Store bureauer er flittige brugere af CRM-systemer

Bureaubiz’ undersøgelse viser også, at de store bureauer især bruger Pipedrive, som salgsstyringssystem. I undersøgelsen er der også kigget på økonomistyringssystemer. Her bruger de store bureauer primært E-conomic.
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Nyheder

15. maj 2025

Forbrugerombudsmanden på turné

Især miljømarkedsføring bliver behandlet på Forbrugerombudsmandens møderække i Aalborg, Odense, Aarhus og København. Bevillingen til at sætte ekstra fokus på miljømarkedsføring udløber dog i år.
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Events

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Horsens

KOMM Dagen 2025

23

maj
Workshop

Styrk din pitch & præsentations-teknik

27

maj
Kursus for grafiske designere

Opret tilgængelige PDF-filer med MadeToTag

17

jun

Nyheder

15. maj 2025

SoMe og AI har ikke stjålet bureauopgaver, men givet bureauerne mere komplekse opgaver

Fire bureauledere: Fremkomsten af SoMe og AI har øget efterspørgslen efter strategisk rådgivning.
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Kort Nyt

15. maj 2025

IT-fagforening vælger Knowit

Bureauet skal arbejde med brandaktivering og digital medlemshvervning, som er en ny satsning fra Prosa.
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Podcast

14. maj 2025

Om KPI’er, ansvar og kunsten at måle det, der faktisk betyder noget.

Hvordan finder man frem til de KPI’er, der faktisk flytter forretningen – og ikke bare ser pæne ud i en rapport? Det kan du høre i dette første afsnit af podcasten: Er der en marketingchef til stede?
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Nyheder

8. maj 2025

Danske bureauer og kunder tilpasser sig Donald Trumps dagsorden

Donald Trumps politiske udmeldinger tvinger danske bureauer til at justere rådene til kunderne. Fire bureauledere fortæller, hvordan usikkerhed, datasikkerhed og geopolitik præger kommunikationen.
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Nyheder

7. maj 2025

Bureauerne spiller på mange software-strenge til styring af driften

Bureaubiz-undersøgelse viser stor variation i brug af software, og flertallet af bureauerne bruger flere programmer til at supplere hinanden.
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Nyheder

6. maj 2025

Rud P tror på fortsat vækst

Fusion kostede på bundlinjen i 2023, men i 2024 havde PA-bureauet igen overskud på bundlinjen.
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