Dansk kreativitet gjorde det ok sidste år ved The One Show, der er blandt verdens mest prestigefyldte awardshows. Men sidste års 9 nomineringer blegner – og det kan danske bureauer og kreatører takke sig selv for. Jurymedlemmerne ved 2023-udgaven af The One Show har nemlig sat ikke færre end 65 danske arbejder på shortlisten.
Accenture Song, Nord DDB, Virtue og Hello Monday napper tilsammen 56 shortlister. Flest til Accenture Song – med 18 fordelt på 4 kunder; Kunsthal Charlottenborg, Norlys, Golden Days og DSB.
Virtue samler 16 shortlister til den i forvejen store samling for Backup Ukraine, og Hello Monday henter 8 shortlister for den allerede rigt belønnede Fingerspelling.
Nord DDB får 14 med hhv. 12 for Chillboards og 2 for Follow their leader. Førstnævnte vandt sidste år Cannes-løver og Eurobest-Grand Prix, mens sidstnævnte er nyere. Tim Fremmich Andresen, creative director på Nord DDB, siger:
”Det er fantastisk, at Chillboards bliver ved med at blive anerkendt rundt omkring i verden. Og så er vi utrolig glade for, at Follow Their Leader også begynder at blive bemærket – det er et projekt, vi er stolte over, og som der er arbejdet hårdt på over lang tid, sammen med vores svenske kollegaer”.
Chillboards fik i sidste uge 13 shortlister ved Art Directors Club, der er en søster-award til The One Show.
Dobbelt-op til Marketsquares rekrutteringskampagne
Marketsquare får to shortlister for deres egen Mockupsquare, og B&O har også sin egen case med. By The Network får også to, for hhv. Togetherr og Carlsberg. Sidstnævnte sammen med Worth Your While.
Twenty Agency er shortlistet for Sun Lolly, mens Bacon har to shortlister for Activision Blizzard og Yahoo Amplify 360 har en for Elctrolux.
Carlsberg har desuden 6 shortlister for den svenske ‘Sunken Bar’, Lego har tre shortlister, hhv. irsk, mexicansk og britisk produceret, og Novo Nordisk henter sine to shortlister ved The One Show via Ogilvy Brasil i São Paulo.
I alt 4975 arbejder er kommet på shortlisten i jubilæumsudgaven – 50. gang – af The One Show. 265 jurymedlemmer diskuterede og voterede i Puerto Rico, heriblandt 3 dommere inviteret fra København:
- Interactive online & mobile jury
Morten Grubak, global executive creative director, Virtue Worldwide - Design jury
Christina Lauer, partner / designer, Today Studio - Moving image craft & production jury
Samuel Cantor, COO & executive producer, Bacon
Priserne ved The One Show uddeles den 19. maj i Hammerstein Ballroom i New York.
The One Show 2023 – danske shortlister
50 Queens
Accenture Song, BIG – Bjarke Ingels Group + Meta for Golden Days
- Branded Entertainment (Experiential – Brand Installations)
- Branded Entertainment (Experiential – Hybrid Events)
- Direct Marketing (Experiential – Hybrid Events)
- Experiential & Immersive (Immersive Spaces)
- Experiential & Immersive (Experiential Audio)
Airdsb
Accenture Song for DSB
- Direct Marketing (Digital & Online – Websites & Mobile)
- Direct Marketing (Non-traditional & Guerrilla Marketing)
- Experiential & Immersive (Innovation in Experiential)
Backup Ukraine
Virtue for Polycam, Unesco og Blue Shield
- Creative Effectiveness (Creative Effectiveness – Non-profit / Charity)
- Creative Use of Data (Use of Technology)
- Creative Use of Data (Brand Partnerships)
- Direct Marketing (Brand Partnerships)
- Direct Marketing (Craft – Use of Technology)
- Experiential & Immersive (AR, VR, MR)
- Experiential & Immersive (Brand Partnerships)
- Experiential & Immersive (Craft – Use of Technology)
- Interactive & Mobile Craft (Use of Technology)
- Interactive & Mobile Craft (Innovation in Interactive & Mobile Craft)
- Interactive, Online & Mobile (Utility)
- Interactive, Online & Mobile (AR, VR, MR)
- Interactive, Online & Mobile (Brand Partnerships)
- Interactive, Online & Mobile (Innovation in Interactive, Online, & Mobile)
- Public Relations (Community Building)
- Public Relations (Current Event Response)
Break The Pattern
Yahoo Amplify 360 m.fl. for Electrolux
- Film & Video (Online-only Films & Video – Over 60 Seconds – Single)
Chillboards
Nord DDB m.fl. for Coors Light
- Design (Out of Home – Series)
- Design (Craft – Art Direction)
- Direct Marketing (Out of Home – Billboards & Transit)
- Direct Marketing (Craft – Art Direction)
- Experiential & Immersive (Brand Installations)
- Experiential & Immersive (Responsive Environments)
- Experiential & Immersive (Craft – Art Direction)
- Out of Home (Experiential & Immersive)
- Out of Home (Craft – Art Direction)
- Out of Home (Craft – Typography)
- Design (Typography – Typeface Design)
- Design (Typography – Static)
Don’t Be Perfect, Be Present
Twenty Agency + Mellow for Sun Lolly
- Branded Entertainment (Long Form Video – Single)
The Female Gaze
Accenture Song, Meta, makemepulse for Kunsthal Charlottenborg
- Branded Entertainment (Augmented, Virtual & Mixed Reality)
- Direct Marketing (Experiential – Virtual Events)
- Experiential & Immersive (AR, VR, MR)
- Interactive, Online & Mobile (Websites – Desktop & Responsive)
- Interactive, Online & Mobile (AR, VR, MR)
Fingerspelling
Hello Monday/Dept for American Society for Deaf Children
- Sustainable Development Pencil (SDG)
- Design (Innovation in Design)
- Experiential & Immersive (Craft – Use of Technology)
- Gaming (Gaming for Good)
- Interactive & Mobile Craft (Use of Technology)
- Interactive & Mobile Craft (Innovation in Interactive & Mobile Craft)
- Interactive, Online & Mobile (Utility)
- Interactive, Online & Mobile (Gaming – Online)
Follow Their Leader
Nord DDB for Non-Violence Project Foundation
- Interactive, Online & Mobile (Innovation in Interactive, Online, & Mobile)
- Social Media (Innovation in Social Media)
Forever Fans
Worth Your While, by The Network, new-land for Carlsberg
- Film & Video (Online-only Films & Video – Over 60 Seconds – Single)
Kill our darlings
by The Network, Keep It Stupid Simple + Drive studios for together
- Branded Entertainment (Full Length Video – Single)
A new vision for sound
Bang & Olufsen + Future Deluxe for Bang & Olufsen
- Brand-Side / In-House (Video Content – Single)
Mockupsquare
Marketsquare for Marketsquare
- Direct Marketing (Non-traditional & Guerrilla Marketing)
- Social Media (Stunts & Activations)
The Tavern
Bacon m.fl. for Activision Blizzard
- Film & Video (Online-only Films & Video – Over 60 Seconds – Single)
- Gaming (Game Marketing)
Unplug Denmark
Accenture Song, Orchestra, Help PR + Accenture Song Production Studios for Norlys
- Branded Entertainment (Short Form Video – Series / Episodic)
- Branded Entertainment (Brand Partnerships)
- Direct Marketing (Integrated Campaign)
- Experiential & Immersive (Brand Partnerships)
- Experiential & Immersive (Innovation in Experiential)
