Promotions, Relationsskaber, Branding, Mediastrategi, Produktdesign, Målegruppeindsigt, Kampagnesite
The idea was simple: Take the messaging out of the R&D lab and into the real world. The task was a bit more challenging: Jabra wanted a flexible brand platform with more emotional appeal – a platform with a brand attitude and a confident personality that could work as a ‘beacon’ both internally and externally.
AdPeople worked seamlessly with Jabra to create a brand platform free from the constraints of Jabra's traditional brand positioning. The 'You're On' platform focused on how Jabra empowers its employees, partners and resellers to do the things they love. The platform also positioned Jabra as a confident market leader that encourages their users to work, live and play on their own terms.