Communication and network, Brand positioning, Promotions, Cyber, Målegruppeindsigt, Mediastrategi
Motorola Solutions is the number one provider in many of its industry segments. But due to the complexity caused by different markets developing at different speeds and focusing on different technologies, it hadn’t previously focused on developing global campaigns specifically for this industry before. Motorola wanted to further strengthen its position in the oil and gas industry by focusing on two core themes that could resonate globally.
AdPeople created a series of communication assets that dived deep into the topics of cybersecurity and safety/productivity: why these topics are on all oil and gas companies' agendas and how secure and reliable communications networks can provide much-needed relief. The campaign set a new standard for communicating globally to a market-specific industry.