Brand consistency, Creative, International Creativity, promotion, Direct Mail, Ads, Brochures
Coloplast develops products and services that make life easier for people around the globe with very personal and private medical conditions. Their business includes ostomy care, urology and continence care, also wound and skin care. Coloplast asked AdPeople to strengthen the perception of the Biatain® family of wound care products, and to create a campaign universe for new Biatain® Silicone.
We discovered that as soon as customers got Biatain® Silicone in their hands and were able to experience its benefits, they become instant believers.
The goal of our communication campaign was therefore to get Biatain® Silicone in the customers' hands. To achieve this, we designed a communication campaign of pre-launch and launch materials. Biatain Silicone is now perceived as the new standard in the silicone category.