Føde- og drikkevarer
Brand consistency, creative, communication, Corporate Visual Identity, stationary, menu cards, envelopes, business cards
Copenhagen’s Geranium is the flagship restaurant of Bocuse d’Or winner, Chef Rasmus Kofoed. With its trademark marble plate service, the restaurant already understood the importance of creating a unique visual framework for its culinary masterpieces.
Geranium approached AdPeople to design an identity that reflected the quality and exclusivity of the dining experience without overpowering the simplicity and purity of their dishes.
AdPeople developed all elements of a new visual identity including specially-folded gift cards and goodbye menu card folders, also a mini gift box containing exclusive liquorice bonbons to give to customers when they receive the bill. Of course, we also designed traditional stationary, including different menu cards, envelopes and business cards for consistency in look and feel.